Amazon Brand Store: What Advantages Does It Offer?
As part of the article series on Amazon Advertising, we now show you how you can achieve decisive progress in the development of your brand with brand stores on Amazon.
The Amazon Brand Stores function (or brand shop) offers you as a vendor or seller, provided you have registered your brand with Amazon, the opportunity to create your own brand page on Amazon at no additional cost.
Advantages of a Brand Store
Amazon simplifies the creation of a brand shop with templates that you can easily fill with images and text. Your store also gets its own Amazon web address that is easy to remember. This can also be reached with the help of ads. This has a great advantage, as you can also integrate your brand store into external campaigns, such as on social media, in videos, or in blog posts. You also have the opportunity to view and control numbers for conversion, clicks, and sales. This can be helpful in optimizing your campaigns.
Brand Loyalty Through Your Brand Store
By being able to bring your brand story closer to your customers, you awaken their trust and sympathy. You can thus strengthen customer loyalty and establish brand loyalty, which in turn can promote repeat purchases. Your customers are also not distracted by competing products or advertisements. Furthermore, your brand store offers a visually appealing and aesthetic shopping experience that is missing on Amazon's regular search results pages. In your Amazon store, you can add a header (title image), incorporate a navigation bar, and fill different tiles with your individual content. Additionally, you can present your products and insert deals. Your customers thus get a good overview of your products and your brand.
Traffic can reach the store both organically and through targeted advertising measures. Organically through links that are placed on product detail pages next to the product title. Or via search engines like Google, which display the URL amazon.de/YOURBRAND of the sales page. If the sales strategy focuses on the store, Sponsored Brand ads can be used to direct additional Amazon users to this sales page. Furthermore, potential buyers can be directed from your own website, social media, or other marketing activities to the store sales page. Whether your customer accesses your store via their smartphone or desktop makes no difference, as Amazon optimizes this automatically.
Costs and Effort of an Amazon Store
Without programming knowledge, the sales page can be designed with texts, images, and videos. Editable templates and the drag & drop function of the Amazon Store Builder simplify the construction of the page. Responsive design enables smooth display of stores on every device, both desktop and mobile. Once the store goes live, user data is collected and made available as processed statistics in a dashboard. The performance of individual product detail pages (daily visitor count, page views, development of sales per product, etc.) as well as the performance of traffic sources can be observed.
Through continuous analysis of statistics, combined with many small changes and hypothesis testing of the sales page, the revenue of a store can be significantly increased.
More information about Amazon Brand Stores can be found at AMALYTIX.
Learn more about Amazon Advertising
This article is part of the series: Amazon Advertising - What Advertising Formats Does Amazon Offer?
In the following article: Store Spotlight, you'll learn how you can help your brand store gain more visibility with the help of advertising campaigns.
For more information and tips, visit our Amazon seminars on topics such as strategy, logistics, SEO, content, marketing, and more.
