Amazon Strategy

Vendor, Seller, Hybrid, Broker? We shed light on the options.

Model ComparisonThere are different ways to sell successfully on Amazon. Together with you, we examine which model fits your company, your processes, and your individual goals best.

Vendor

As an Amazon Vendor, you sell your products directly to Amazon, which then resells them under its own name. Amazon handles warehousing, shipping, and customer service, and you receive a lump sum payment or the purchase price for the goods.

Seller

As an Amazon Seller, you sell your products directly to end customers via the Amazon platform. You are responsible for pricing, warehousing (FBA or FBM), and shipping, using Amazon as a marketplace.

Hybrid

A hybrid model on Amazon uses both Vendor Central and Seller Central. Companies sell products directly to Amazon and also to end customers via the platform, increasing reach and flexibility and benefiting from seller advantages while also selling as a vendor.

Broker

As an agency, we also act as brokers by mediating between you and Amazon. We support you in optimizing your sales strategy, managing your campaigns, and negotiating the best conditions to achieve your business goals on Amazon.

Account SetupWe support you in setting up your Vendor or Seller account so you don’t stumble in the first steps and lose valuable time. We are also happy to review your vendor contract and give tips to help you save money, time, or hassle in the long term.

From Vendor to SellerWe offer support if you are dissatisfied with your current situation as a vendor and want to switch to the seller model. We take care of building the necessary processes so you can smoothly get started with your seller account.

Assortment AnalysisWe conduct a comprehensive assortment analysis, including a detailed listing and offer analysis. We identify weaknesses in your current offerings and compare your assortment with that of your competitors. Additionally, we evaluate the sales potential of your products and show you how targeted advertising can unlock additional potential to strengthen your market position.

Pricing StrategiesWe develop a cross-channel pricing strategy for you and support the harmonization of existing pricing models so you don’t run into problems on Amazon.

Your Contacts

The right strategy is the foundation for success. We are happy to lay this foundation together with you.

Stephan Bruns
Stephan Bruns is a multiple company founder. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018, he founded the Amazon agency REVOIC. As its Managing Director, Stephan Bruns specializes in the implementation of hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon brokers, Amazon SEO and Amazon logistics.

He has written two bestselling books: Amazon Advertising: Increasing Sales and Visibility and Amazon Marketplace: The Handbook for Manufacturers and Retailers.
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Carolin Dill
Carolin Dill is the first contact person for new customers and partners at REVOIC. She brings many years of experience from the FMCG sector and an e-commerce software house and has been at home in e-commerce since 2022. She regularly represents REVOIC at trade fairs and events and also organizes the REVOIC Roundtable.
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What our clients say.

With REVOIC, we were able to significantly improve the Amazon performance of our brands. Whether launching new products, optimizing listings, or managing campaigns, REVOIC was a strong partner by our side.
Alexander Rein
Activation Manager E-Commerce @ Pernod Ricard Deutschland GmbH

I appreciate the competence and personal interaction with the REVOIC team and am very satisfied with the results achieved. Their strategic approach and commitment have significantly improved the presence of our brands on Amazon.
David Winkelmann
E-Commerce Manager @ CFP Brands Süßwarenhandels GmbH & Co. KG

REVOIC has supported our brand for many years in both operational and strategic matters and has made a major contribution to sales increases on Amazon.
Sarah Sälter
Senior Sales Manager E-Commerce @ RUF Lebensmittelwerk KG

We conducted a one-day Amazon workshop with REVOIC that significantly influenced our Amazon strategy. Currently, REVOIC is helping us optimize our listings. We are very satisfied and gladly recommend REVOIC.
Melanie Steinhilber
uhlsport GmbH