The Amazon Broker Model for Established Brands
We take over your operational Amazon business in the broker model to secure margins, flexible assortment control, and market price stability – with full operational relief.
Strategic benefits of a hybrid setup
Many established brands are looking for a flexible sales model as a complement or alternative to their existing vendor model on Amazon. With our broker model, manufacturers retain strategic control over the D2C channel without having to build their own operational seller structures.
We support you in achieving the following core goals:
Price control & margin security:
Active control of your own pricing and assurance of market price stability for higher margins.
Assortment control:
Independent launch of new products and distribution of special assortments without dependence on Amazon order algorithms.
Risk minimization:
Reduced dependence on Amazon terms and avoidance of sanctions or product suspensions.
Data access:
Unrestricted insight into sales and customer data via Seller Central.
💡 Deep dive for decision-makers:
Learn in detail about the operational hurdles B2B brands often face in their own 3P account and why the vendor algorithm squeezes margins.
👉 Read article: Vendor crisis and seller chaos
Contract models to meet your compliance requirements
Towards the end customer, REVOIC acts as the official seller. To integrate us seamlessly into existing accounting and compliance processes, we offer the broker model in two contractual variants:
Option A: The commission model (open-book)
Products to be sold are made available to us on commission. The goods are stored by an appointed logistics provider (e.g. Amazon) until sale. After sale and shipment to the customer, the transaction is settled transparently.
Option B: Direct purchase
Alternatively, we purchase the products to be sold directly from the client. Payment terms depend on actual sales on Amazon. Here too, the goods are stored with the appointed logistics provider and settlement takes place after the successful transaction via Amazon.
💡 Strategy guide:
Learn how to intelligently split your assortment (assortment split) and gradually regain market control.
👉 Read article: Breaking free from vendor dependency incl. roadmap
Maximum transparency through exclusive seller accounts
Unlike classic distributors who often bundle products in opaque pooled accounts, we work exclusively with exclusive setups.
| Our REVOIC broker model | Classic distributor model |
|---|---|
| Exclusivity: We implement the broker model in an individual seller account in which only your brand's products are sold. | Pooled account: Various brand products are mixed in one central account. |
| Transparency: Direct access to the account to review all KPIs and settlements at any time. | Flying blind: No direct insight into sales figures and traffic data. |
| Collaboration: We seamlessly integrate existing in-house teams or agencies into account management on request. | Black box: Campaign control lies solely with the distributor. |
| Exit option: The account can be taken over at the end of the collaboration for a contractually defined transfer fee. | Lock-in: Loss of account history when ending the collaboration. |
Is a broker setup hard to map internally?
Even though we offer direct purchase with flexible payment terms (Option B), some corporate structures require a purely classic B2B setup.
If you are looking for a partner who purchases your products classically, takes on full marketplace risk, and runs your Amazon business as a wholesaler, our Amazon distribution model is the right choice. Brands like Ritter Sport and Nature Valley (General Mills) already trust us as their exclusive partner.
As a full-service partner we take over the complete operational running of your broker seller account – but offer full modularity when you want to use your own resources:
- Logistics routing:
We define the optimal logistics model together. You can choose between fulfillment by Amazon (FBA) or merchant fulfillment from your own warehouse (FBM). External logistics providers can also be integrated. We manage handover to transport partners and monitor the logistics process.
- Settlement & controlling:
You receive a monthly, detailed breakdown of all costs incurred (logistics, advertising costs, Amazon fees) for full cost control and transparent settlement on an open-book basis.
- Strategy & content:
We can take on product setup and ensure retail readiness (incl. A+ premium content and brand store). Alternatively, your in-house team can handle these tasks directly in the account.
- Advertising & ads:
We develop and run a dedicated advertising strategy to increase visibility and sales. Already working with a PPC agency? No problem – we grant your service providers the necessary access to the advertising console in the seller account.
Brands we have been able to support
Established brands trust REVOIC
The decision to start with REVOIC in the broker model was a strategic step to take our Amazon presence to the next level. Right from the onboarding phase it was clear we were working with true professionals: the team not only understands the complex mechanisms of the marketplace but acts proactively and solution-oriented.
— Alexander Aust, Head of e-Commerce @ SEVERIN
Let's evaluate your potential with data
Every brand setup on Amazon is unique. Before we start a collaboration, we assess the commercial viability for your business without obligation.
In our initial meeting including a profitability analysis we cover:
- Requirements for starting with a broker
- Process and integration with your systems
- Logistics setup: FBA, FBM, external logistics
- Settlement model and costs (commissions & costs in the seller account)
- Break-even point and margin potential in the hybrid REVOIC broker model.
Request a free initial meeting & profitability analysis
Use the short pre-qualification form so we can check whether the broker model fits your setup and offer you a non-binding initial meeting including a profitability analysis.
Pre-qualification survey:
Your contacts
Would you like to discuss whether we can take on services for you? Feel free to get in touch.
Stephan Bruns
Stephan Bruns is a serial entrepreneur. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018 he founded the Amazon agency REVOIC. As its managing director, Stephan Bruns is a specialist in implementing hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon broker, Amazon SEO and Amazon logistics.
He has written two bestselling books: Amazon Advertising: Increasing revenue and visibility and Amazon Marketplace: The handbook for manufacturers and retailers.Maik Busch
Maik is our e-commerce strategist at REVOIC. With over 10 years of Amazon experience (including at KW-Commerce & BerlinBrandsGroup) and as a former head of large teams, he navigates every project with confidence. He refines processes and business ideas or plans the next 'expedition' – whether professional or private with his children in the Ammerland region. As a speaker he provides us not only with valuable insights but also exciting road cycling stories and countless anecdotes from his time in the hotel industry.
Read our articles on the topic.
What our clients say.
Working with REVOIC has felt like a true partnership. They work hard to apply their deep Amazon Advertising expertise to our unique brand challenges and opportunities on Amazon. We've seen a real boost to campaign performance, exceeding our expectations.
I value the expertise and personal approach of the REVOIC team and am very satisfied with the results achieved. Their strategic approach and commitment have significantly improved our brands' presence on Amazon.
REVOIC supported our brand for many years on both operational and strategic topics and has contributed significantly to sales growth on Amazon.
We ran a one-day Amazon workshop with REVOIC that significantly influenced our Amazon strategy. REVOIC is currently helping us optimize our listings. We are very satisfied and happy to recommend REVOIC.
Brands we have been able to support
Interested?Get advice from us on the broker model.
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