The Amazon Broker Model for Established Brands
You want to control prices on Amazon, test new assortments, and secure your vendor business — without building your own seller structures?
REVOIC Amazon experience
Active on Amazon since 2011
Reference brands
Including Severin
Reach
PAN-EU 10 markets available
Transparency
Open-book: all KPIs, costs, and settlements visible
Exit option
Account takeover contractually defined
Contract models
Commission model (open-book) or direct purchase
Why established brands choose the broker model
Many brands face a structural dilemma in 2026: the vendor model delivers reach but little price control. Your own seller account gives control but costs operational capacity that is often not available internally.
The REVOIC broker model resolves this dilemma. You keep strategic control over assortment, prices, and brand presence — REVOIC handles day-to-day operations in an exclusive seller account dedicated solely to your brand.
Price control & margin protection
Active management of pricing and market price stability. No uncontrolled price matching by Amazon.
Assortment control
Independent launch of new products, bundles, and exclusive items — without dependence on Amazon order algorithms and PO logic.
Risk reduction
Less dependence on Amazon terms. No CRAP-out risk for items you control yourself.
Data access
Full insight into sales, traffic, and advertising data via Seller Central — in real time, not as a monthly vendor report.
Two contract models — aligned with your compliance requirements
Towards end customers, REVOIC acts as the official seller. For commercial processing we offer two models — depending on your internal accounting and compliance structures.
Option A: Commission model (open-book)
You provide goods to us on commission. Goods remain your property until sale. After sale and shipment, settlement is transparent: Amazon costs, logistics, advertising, and REVOIC commission are itemized separately.
Suitable for: brands that want maximum cost transparency and control over margin.
Option B: Direct purchase
REVOIC purchases goods directly from you. Payment terms depend on actual sales on Amazon. Goods are stored with the appointed logistics provider; settlement follows successful transaction.
Suitable for: brands that prefer a classic B2B supply relationship and do not want to map a commission structure internally.
Maximum transparency through exclusive seller accounts
Classic distributors bundle brand products in pooled accounts. You see no sales figures, no traffic data, no advertising costs. REVOIC works exclusively with dedicated setups.
| Feature | REVOIC broker model | Classic distributor model |
|---|---|---|
| Account structure | Exclusive seller account for your brand only | Pooled account with multiple brands |
| Data access | Direct access to all KPIs, settlements, and traffic data | No direct insight into sales figures |
| Campaign control | Collaborative — your teams or agencies can be integrated | Black box — control lies with the distributor |
| Cost transparency | Open-book: all costs itemized separately | Margins and costs not visible |
| Exit option | Account takeover possible for a contractually defined transfer fee | Loss of account history when ending the partnership |
Is a broker setup hard to map internally?
Some corporate structures require a classic B2B setup without commission logic. If you are looking for a partner who purchases your goods, takes on full marketplace risk, and runs your Amazon business as a wholesaler, the REVOIC distribution model is the right choice.
Brands such as Ritter Sport and Nature Valley (General Mills) trust REVOIC here as their exclusive distributor — with pan-European sales via PAN-EU 10.
As a full-service partner we run the complete operational side of your broker seller account. You decide which areas REVOIC manages and where you use your own resources.
- Logistics routing
We define the optimal logistics model together: FBA, FBM, or external logistics providers. We manage handover to transport partners and monitor the entire logistics process.
- Settlement & controlling
Monthly, detailed breakdown of all costs: logistics, advertising, Amazon fees. Open-book principle — no hidden line items.
- Strategy & content
We handle product setup and retail readiness (incl. A+ Premium Content and Brand Store) — or your in-house team works directly in the account.
- Advertising & ads
We develop and run a dedicated advertising strategy. Already working with a PPC agency? No problem — we grant your providers the necessary access to the advertising console.
Brands we have been able to support
- Villeroy & Boch
- RUF
- Severin
- Fisherman's Friend
- Mentos
- Ricola
- Smint
- Center Shock
- iFixit
- Chupa Chups
- uhlsport
- PUKY
- waschies
- ASUS
- beyerdynamic
Established brands trust REVOIC
For SEVERIN we implemented a hybrid broker model on Amazon. As an established vendor, SEVERIN uses REVOIC infrastructure to fulfill selected assortments via merchant fulfillment (direct-to-consumer) — with full inventory control and maximum flexibility in the logistics chain.
Result: price control on critical assortments, direct data access, no need to build internal seller structures.
The decision to start with REVOIC in the broker model was a strategic step to take our Amazon presence to the next level. Right from onboarding it was clear we were working with true professionals: the team understands the complex mechanics of the marketplace and acts proactively and solution-oriented.
Let's evaluate your potential with data
Every brand setup on Amazon is unique. Before we start working together, we assess commercial viability for your business without obligation.
In our initial meeting including a profitability analysis we cover:
- Requirements for starting a broker setup
- Process and integration with your systems (ERP, logistics, accounting)
- Logistics setup: FBA, FBM, or external logistics providers
- Settlement model and costs (commissions & seller account costs)
- Break-even point and margin potential in the hybrid REVOIC broker model
Frequently asked questions about the Amazon broker model
What is an Amazon broker and how does it differ from an Amazon agency?
An Amazon broker operates as a seller on Amazon — using its own seller account and handling listing, logistics, advertising, and settlement. A classic Amazon agency advises and optimizes the manufacturer's account but does not act as a seller itself. The key difference: with a broker, operational responsibility lies with the service provider, not the manufacturer.
When does a broker model make sense for our brand?
A broker model makes sense when you want price control and assortment flexibility on Amazon but cannot or do not want to build your own seller structures. It is especially valuable for vendors who want to manage CRAP items, new products, bundles, or long-tail assortments outside the vendor model — without immediately running your own seller account.
Do we keep control over prices and assortment?
Yes. In the REVOIC broker model you keep strategic control over prices, assortment, and brand presence. REVOIC handles operational execution — but pricing strategy and assortment decisions remain with you.
What happens to the seller account if we end the partnership?
The seller account is set up exclusively for your brand. When the partnership ends, you can take over the account for a contractually defined transfer fee. You do not lose rankings, sales history, or built-up reviews.
What is the difference between the broker model and REVOIC's distribution model?
In the broker model, goods remain your property until sale (commission) or are purchased on flexible payment terms — you keep price control and data access. In the distribution model, REVOIC buys goods at fixed B2B terms, takes on full sales and inventory risk, and controls end-customer pricing independently. Which model fits depends on your compliance requirements, margin strategy, and desired level of control.
Can we integrate our own teams or agencies into the broker account?
Yes. REVOIC grants your internal teams or existing service providers (e.g. PPC agencies) the necessary access to the seller account. The model is modular — you decide which areas REVOIC handles and where you use your own resources.
Which markets does the broker model cover?
REVOIC can set up the broker model for all relevant European Amazon marketplaces — including the pan-European shipping network (PAN-EU 10). Which markets make sense is clarified in the profitability analysis.
How transparent is settlement?
Fully transparent. In the open-book model you receive a monthly detailed breakdown of all costs: FBA fees, Amazon commissions, advertising costs, logistics expenses, and REVOIC commission. No lump sums, no black box.
Request a free initial meeting & profitability analysis
Use the short pre-qualification form so we can check whether the broker model fits your setup — and offer you a non-binding initial meeting including a profitability analysis.
Pre-qualification survey:
Your contacts
Would you like to discuss whether we can take on services for you? Feel free to get in touch.
Stephan Bruns
Stephan Bruns is a serial entrepreneur. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018 he founded the Amazon agency REVOIC. As its managing director, Stephan Bruns is a specialist in implementing hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon broker, Amazon SEO and Amazon logistics.
He has written two bestselling books: Amazon Advertising: Increasing revenue and visibility and Amazon Marketplace: The handbook for manufacturers and retailers.Maik Busch
Maik is our e-commerce strategist at REVOIC. With over 10 years of Amazon experience (including at KW-Commerce & BerlinBrandsGroup) and as a former head of large teams, he navigates every project with confidence. He refines processes and business ideas or plans the next 'expedition' – whether professional or private with his children in the Ammerland region. As a speaker he provides us not only with valuable insights but also exciting road cycling stories and countless anecdotes from his time in the hotel industry.
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What our clients say
Working with REVOIC has felt like a true partnership. They work hard to apply their deep Amazon Advertising expertise to our unique brand challenges and opportunities on Amazon. We've seen a real boost to campaign performance, exceeding our expectations.
I appreciate the competence and personal approach of the REVOIC team and am very satisfied with the results achieved. Their strategic approach and commitment have significantly improved the presence of our brands on Amazon.
REVOIC has been supporting our brand for many years on operational and strategic topics and has contributed significantly to sales increases on Amazon.
We conducted a one-day Amazon workshop with REVOIC, which significantly influenced our Amazon strategy. REVOIC is currently helping us optimize our listings. We are very satisfied and happy to recommend REVOIC.
The decision to start with REVOIC in the broker model was a strategic step to take our Amazon presence to the next level. Already during onboarding it became clear that we are working with absolute professionals: the team understands the complex mechanics of the marketplace and acts proactively and solution-oriented.
Interested?Get advice from us on the broker model.
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