Amazon Badges: What do they mean?
Amazon distributes badges, so-called badges, to well-selling products. The badges are displayed on the search results page and the product detail page.
These include:
- Bestseller
- Amazon Choice
- Climate Pledge Friendly
Additionally, there are seasonal badges, such as Christmas Gift, that only appear on the search results page. Badges build trust with potential customers and can thus increase the Conversion Rate.
Bestseller
The Bestseller Badge shows the customer that the product is selling well. This builds trust and conveys seriousness. A product receives this badge when it has been sold most frequently in the last 24 hours compared to other products in the specified category. Thus, there is usually a different Bestseller product in each category. If an advertising campaign like Sponsored Products or Sponsored Brands is running for your product, the badge will also be displayed in the advertisement.
Amazon Choice
With Amazon Choice, Amazon offers a product recommendation program that is advertised with a badge.
This badge also builds trust and gives the customer the feeling that they are making the right purchase decision. There is no specific information here on how it is awarded by Amazon. However, only Amazon Prime products can receive this badge. Amazon itself claims that customer reviews, delivery time and price play a role. However, it remains unclear which criteria predominate here.
Since the introduction of Echo products, the voice assistant Alexa almost always recommends the Amazon's Choice product during a voice search, if available, since it can only make one purchase suggestion. Only if a specific product has been purchased before for the search query does Alexa advertise the same product.
The Amazon Choice Badge is keyword-bound, which is why the search terms for which it was selected usually stand behind the badge. It is important to note that the Amazon's Choice Badge is exclusively awarded to one product per keyword.
Climate Pledge Friendly
Amazon awards this badge to products that have been produced sustainably, efficiently or in compliance with ecological aspects. These products must meet a list of specific requirements and demonstrate at least one of the possible certifications.
The badge is displayed including its certifications below the title and price on the search results page. On the product detail page, it appears below the rating stars. You can click on the badge to get detailed information about the product's certifications. Furthermore, you have the option to use another section called "Sustainability in Focus" under the A+ Content of your product.
