Training for sellers and vendors on Amazon
Help for self-help. We train your employees.
We offer Amazon workshops and coaching tailored to the needs and experience levels of aspiring and seasoned Amazon account managers.
For newcomers we clearly explain all the basics that matter when you start on Amazon: creating and optimizing products, an overview of Seller and Vendor Central, an introduction to logistics options, and more.
For those who already have Amazon experience, we cover important strategic topics and many best-practice examples, with a focus on deeper questions such as model comparisons, pricing, suitable logistics solutions, and conversion optimization of text and images.
We train your team exactly where you need support.
Amazon training content
Choose the right training topic and explore the content:
Understanding Amazon: Seller, Vendor, or Broker?
- Overview of business models: Vendor, Seller & Hybrid models
- Decision criteria: Which option fits best?
- Cost models and contract specifics
Retail Readiness Part I: The foundation for success
- Relevance, performance, purchase, and click factors
- What is Retail Readiness and why is it important?
- Product detail page, A+ Content, Buy Box & badges (Bestseller, Amazon's Choice)
- The most important first steps for successful product listings
Retail Readiness Part II: From theory to practice
- Practical implementation of success factors
- Keyword strategies & SEO optimization
- Style guides, variant relationships, and dos & don'ts
Seller track
Understanding Seller Central
- Important functions and navigation
- Account and product management
Shipping & logistics: FBA or FBM?
- Fulfillment models: fulfillment by merchant or Amazon
- FBA programs, inventory, and returns management
Invoicing & billing
- Organizing billing efficiently
- Avoiding typical mistakes
Account management made easy
- Monitoring, seller ratings & performance metrics
- Tips for daily seller operations
Vendor track
Vendor Central: introduction & overview
- Important functions & usage options
- Product catalog, orders & deliveries
Logistics & orders: understanding the vendor model
- Requirements for delivery processes
- Born2Run, avoiding penalty payments
Billing & invoicing
- Financial processes in Vendor Central
- Cost of Goods Sold (COGS), sell-in & sell-out
Performance & account management
- Monitoring, alerts & annual business reviews
- Amazon news & current developments
Compliance and avoiding legal pitfalls
- Important legal requirements for selling on Amazon
- Typical mistakes and how to avoid them
Brand protection: securing your rights to content and brands
- Protection against unauthorized changes and misuse
- Strategies for securing your brand on Amazon
Marketing and advertising: first steps to more visibility
- Basics of Amazon marketing
- Advertising options for greater reach
Voice of Customer: using reviews and customer feedback effectively
- Importance of customer reviews for performance
- Strategies for improving your customer feedback
Live analysis: your listings under review
- Practical evaluation of your product pages
- Direct expert feedback with optimization tips
Your open topics and challenges
- Discuss individual questions and challenges
- Expert insights and practical solutions
Outlook: your next steps on Amazon
- Opportunities to go deeper on advertising and pro-level strategies
- Recommendations and actions for long-term success on Amazon
More than 98% of participants would recommend our training programs.
The Seller & Vendor Seminar offers two exciting days with comprehensive knowledge transfer. It impressively demonstrated the complexity of the marketplace and how important it is to focus on the right aspects to be successful with our brands.
The three online modules of the Advertising Seminar were very informative and well-presented. I really liked the interactive nature.
The Vendor seminar conducted by REVOIC was not only incredibly instructive but also gave me the necessary knowledge to significantly improve our brand presence on Amazon.
Thank you again for the great Advertising Seminar in March with Verena. We were so satisfied that we would like to book further training!
Our book »Amazon Advertising: Increasing Sales and Visibility«
Your Training Leaders
Our training programs are led by, among others, the founders of the REVOIC agency.
Stephan Bruns
Stephan Bruns is a multiple company founder. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018, he founded the Amazon agency REVOIC. As its Managing Director, Stephan Bruns specializes in the implementation of hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon brokers, Amazon SEO and Amazon logistics.
He has written two bestselling books: Amazon Advertising: Increasing Sales and Visibility and Amazon Marketplace: The Handbook for Manufacturers and Retailers.Verena Behl
Verena has been working in the Amazon ecosystem since 2015. Since 2023, she has been responsible for thousands of campaigns in the USA and Europe as Senior Advertising Specialist together with her team. Her heart beats for well-thought-out campaign setups and full-funnel strategies – preferably with unlimited advertising budget.
Daniela Heinrich
Dani works as Senior Growth Manager in content and advertising. She loves creative writing and can even make content for boring products engaging. Dani is a total series addict — and apparently various fan fiction by her exists somewhere. She still hasn't told us where (tips welcome). Dani used to live in Düsseldorf, but we successfully lured her to Cologne!
Location
Brands we've had the pleasure to support
- Villeroy & Boch
- RUF
- Severin
- Fisherman's Friend
- Mentos
- Ricola
- Smint
- Center Shock
- iFixit
- Chupa Chups
- uhlsport
- PUKY
- waschies
- ASUS
- beyerdynamic
Do you still have questions?Get in touch with us.
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