Seminars for Sellers and Vendors on Amazon
Help for self-help. We train your employees.
We offer Amazon seminars tailored to the various needs and qualifications of aspiring or already experienced Amazon account managers.
With our Amazon Basic seminar for sellers and vendors, we provide an introduction for newcomers to Amazon who want to get started in Seller or Vendor Central. In a broad overview, we cover all the basics that are so important for getting started on Amazon: creating and optimizing products, overview of Seller and Vendor Central, introduction to various logistics solutions, and much more.
For those who already have experience with Amazon, we have developed important strategic topics and many best practice examples in the Amazon Advanced seminar. Here the focus is on deeper questions, for example, around model comparisons, pricing, suitable logistics solutions, and conversion optimization of texts and images.
Two parallel tracks: Our seminars can be attended simultaneously by sellers and vendors. Specific topic blocks take place in two parallel tracks.
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Amazon Seminar Contents
Choose the appropriate seminar and get to know the training content:
Day 1: Introduction to Amazon, Overview of Vendor & Seller Central
Kick-off: Welcome and Introduction
- Getting to know coaches and participants
- Introduction of brands, products, and challenges
Understanding Amazon: Seller, Vendor, or Broker?
- Overview of business models: Vendor, Seller & Hybrid models
- Decision criteria: Which option fits best?
- Cost models and contract specifics
Retail Readiness Part I: The Foundation for Success
- Relevance, Performance, Purchase, and Click factors
- What is Retail Readiness and why is it important?
- Product detail page, A+ Content, Buy Box & Badges (Bestseller, Amazon's Choice)
- The most important first steps for successful product listings
Retail Readiness Part II: From Theory to Practice
- Practical implementation of success factors
- Keyword strategies & SEO optimization
- Artificial Intelligence (REVOIC.ai) for better listings
- Style guides, variant relationships, and dos & don'ts
Seller Track
Understanding Seller Central
- Important functions and navigation
- Account and product management
Shipping & Logistics: FBA or FBM?
- Fulfillment models: Fulfillment by Merchant or Amazon
- FBA programs, inventory, and return management
Invoicing & Billing
- Efficiently organizing billing
- Avoiding typical mistakes
Account Management Made Easy
- Monitoring, seller ratings & performance metrics
- Tips for daily seller operations
Vendor Track
Vendor Central: Introduction & Overview
- Important functions & usage possibilities
- Product catalog, orders & deliveries
Logistics & Orders: Understanding the Vendor Model
- Requirements for delivery processes
- Born2Run, avoiding penalty payments
Billing & Invoicing
- Financial processes in Vendor Central
- Cost of Goods Sold (COGS), Sell-in & Sell-out
Performance & Account Management
- Monitoring, alerts & annual meetings
- Amazon news & current developments
Day 2: Practical introduction: Legal compliance, brand strategy, and first marketing steps on Amazon
Review of Day 1
- Summary of the most important insights and learnings
Compliance and avoiding legal pitfalls
- Important legal requirements for selling on Amazon
- Typical mistakes and how to avoid them
Brand Protection: Securing your rights to content and brands
- Protection against unauthorized changes and abuse
- Strategies for securing your brand on Amazon
Marketing and Advertising: First steps to more visibility
- Basics of Amazon marketing
- Advertising opportunities for higher reach
Voice of Customer: Using reviews and customer feedback correctly
- Importance of customer reviews for performance
- Strategies for improving your customer feedback
Live Analysis: Your listings under review
- Practical evaluation of your product pages
- Direct expert feedback with optimization tips
Q&A Round: Your open topics and challenges
- Discuss individual questions and challenges
- Expert insights and practical solutions
Outlook: What's next?
- Opportunities for advanced seminars on advertising and professional strategies
- Next steps for long-term success on Amazon
More than 98% of participants would recommend our seminars.
The Seller & Vendor Seminar offers two exciting days with comprehensive knowledge transfer. It impressively demonstrated the complexity of the marketplace and how important it is to focus on the right aspects to be successful with our brands.
The three online modules of the Advertising Seminar were very informative and well-presented. I really liked the interactive nature.
The Vendor seminar conducted by REVOIC was not only incredibly instructive but also gave me the necessary knowledge to significantly improve our brand presence on Amazon.
The in-house seminar from REVOIC was very valuable for our team. The challenges that Seller Central brings in a hybrid sales model were explained in detail. In addition, there were valuable practical tips that we will consider in the future.
Investment and Inclusive Services
When booking several seminars at once, we offer corresponding discounts.
Seminar
Netto-Preis
For the second participant from the same company there is a 20% discount, for the third participant 30% etc.
Accommodations or transfers are not included in the price.
The inclusive services in detail:
For in-person seminars, we offer comprehensive catering throughout the seminar days.
On the first seminar day, we offer a joint dinner.
In addition, each participant receives 30 minutes of online consultation from one of our experienced account managers after the in-person seminars.
Beverages (coffee, tea, soft drinks, mineral water)
- (only for in-person seminars)
Fruit and snacks
- (only for in-person seminars)
2x lunch
- (only for in-person seminars)
Dinner
- (only for in-person seminars)
30-minute online consultation after the seminar
- (only for in-person seminars)
Book: Amazon Marketplace. The handbook for manufacturers and retailers, 3rd edition
- (only for in-person seminars)
Participation certificate
Our book »Amazon Marketplace: The handbook for manufacturers and retailers«
Your Seminar Leaders
Our seminars are led by, among others, the founders of the REVOIC agency.
Stephan Bruns
Stephan Bruns is a multiple company founder. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018, he founded the Amazon agency REVOIC. As its Managing Director, Stephan Bruns specializes in the implementation of hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon brokers, Amazon SEO and Amazon logistics.
He has written two bestselling books: Amazon Advertising: Increasing Sales and Visibility and Amazon Marketplace: The Handbook for Manufacturers and Retailers.Verena Behl
Verena has been working in the Amazon ecosystem since 2015. Since 2023, she has been responsible for thousands of campaigns in the USA and Europe as Senior Advertising Specialist together with her team. Her heart beats for well-thought-out campaign setups and full-funnel strategies – preferably with unlimited advertising budget.
Daniela Heinrich
Dani works as an Account Manager in the areas of Content and Advertising. She enjoys creative writing and manages to skillfully spice up the content of even boring products. Dani is an absolute series addict - and allegedly there is also various fan fiction by her somewhere. But she hasn't told us where yet (tips please send to us).
Location
FAQ - Frequently Asked Questions
- What is the difference between the Seller & Vendor Seminar and the Advertising Seminars?
- The Seller & Vendor Seminar is a 2-day in-person seminar in Cologne and offers both Amazon newcomers and advanced account managers a comprehensive insight into all Amazon areas such as sales strategies, Amazon SEO, product detail page design, logistics, account management, and Amazon Advertising. The Advertising seminars are held exclusively online and consist of three modules with different focuses that can be booked individually or as a package: Sponsored Ads Basics, Sponsored Ads Strategy, and Sponsored Ads Campaign Management. The online advertising seminars are intended to help sellers and vendors develop a well-thought-out and targeted advertising strategy.
- What skills do I need to bring?
- Our seminars are aimed at both Amazon newcomers and experienced Amazon users. In the Seller & Vendor Seminar, you get a broad overview of the specific Amazon areas that are or will be important for your work with Amazon. We do not assume any prior knowledge, but we do deepen many topics and are happy to address specific questions upon request. Due to the strong practical relevance, case studies are always illustrated, and no participants are left in the dark. The Advertising seminars have different thematic focuses. In addition to the basics seminar (Module I), there is also a strategy seminar (Module II) and a campaign management seminar (Module III). As an advertising newcomer, we recommend starting with Module I, as Modules II and III assume basic knowledge from Module I. Experienced advertising users can also book Modules II and/or III individually. However, for a holistic experience, we also recommend participating in all modules here.
- Are participants' questions / problems addressed in the seminars?
- Of course, we want to make the presentations as interactive as possible. With the consent of all participants, agenda topics can also be prioritized or shifted. We also leave enough room for spontaneous discussions and the exchange of experiences.
- How many participants are there?
- In our in-person seminars, there will be a maximum of 8 participants plus the seminar leader. In the online seminars, there can be up to 25 participants plus the seminar leader.
- Can I also book the seminars individually?
- Individual bookings are only possible for the online advertising seminars. Module I (Sponsored Ads Basics), Module II (Sponsored Ads Strategy), and Module III (Sponsored Ads Campaign Management) can be booked as a package or individually upon request. However, please note that Modules II and III require basic knowledge from Module I. The Seller & Vendor Seminar standardly consists of two days. A booking here always includes both seminar days; individual bookings are not provided.
- What services are included in the seminar price?
- The included services depend on the seminar you booked. For the in-person Seller & Vendor seminars, in addition to on-site catering (drinks, fruit, snacks, and lunch), a copy of our book 'Amazon Marketplace' and a 4-week free access to our AI listing generator REVOIC.ai and AMALYTIX are also included in the seminar price. For the online advertising seminars, you also receive a 4-week free access to our AI listing generator REVOIC.ai and AMALYTIX. We offer a certificate of participation for all our seminars.
- How do I get access to slides / book / tools for Amazon?
- You will receive our book on Amazon from us personally at the end of the in-person Seller & Vendor Seminar. If you have participated in one of the online advertising seminars, this service is not included in the seminar price. All participants receive 4-week free access to our AI listing generator REVOIC.ai and the monitoring tool for Amazon AMALYTIX. You are welcome to register for the tools yourself before or after the seminar. The presentation slides will be made available to you after both the online and in-person seminars.
- Is there a lunch break during the in-person seminars?
- Yes, a 45-minute lunch break is a fixed part of the agenda for the in-person Seller & Vendor Seminars. We usually eat in a group. However, the break can also be used individually. In the morning, there is also a shorter breakfast break, and in the afternoon, a coffee break with a snack. No lunch break is planned for the online advertising seminars, as the online seminars are significantly shorter.
- I am participating in an in-person seminar and am vegetarian / vegan / have certain intolerances. Will this be taken into account?
- Vegetarian food is standardly available on-site. If you would like a vegan lunch, please let us know in advance. The same applies to food allergies or other requests.
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