Amazon Store Spotlight: New Ad for Sponsored Brands

As part of the article series on Amazon Advertising, we now show you how you can help your brand store gain more visibility with Store Spotlight advertising campaigns.

A lot is happening with Sponsored Brands. First, new placements were already added, now there is also the possibility to advertise web shops even better alongside videos. Amazon has launched a new ad format called "Store Spotlight". How this format works and how you can use it, you'll learn here:

Store Spotlight Campaign

The Store Spotlight campaign is designed to advertise sub-pages of an Amazon brand store. Amazon wants to help the stores that have been somewhat in the background to gain more visibility. In the ad space, three shop sub-pages can be highlighted, which can then also be reached directly by clicking. The placements of the Spotlight campaign also very much resemble the previous Sponsored Brands in their design.

Setting up Store Spotlight Campaign

A prerequisite for setting up a Spotlight campaign is that you have already created a Brand Store for your brand that includes at least four pages. When setting up the campaign, everything basically works like a conventional Sponsored Brands ad that you could previously also target to a store landing page. New is the design of the ad that you can choose, and related to that, the various sub-pages of your shop. For this, three shop sub-pages can be assigned with an image as well as a designation with 40 characters. These three shop sub-pages then appear below the brand name and logo in the ad.

Targeting

The targeting of the ad can be done like other Sponsored Brands for keywords and products with corresponding negative targeting.

Conclusion

Store Spotlight campaigns are a good way to bring your existing Amazon brand store more into the focus of customers. The ad is particularly interesting for all those who already have a corresponding store. Especially if you want to advertise a relatively large portfolio of different products, a shop sub-page can help to lead customers directly to the right products. Together with the quite detailed areas for brand stores, the Spotlight campaign can become a valuable asset for Amazon marketing.

Learn more about Amazon Advertising

This article is part of the series: Amazon Advertising - What Advertising Formats Does Amazon Offer?

In the following article: Sponsored Display Ads, you'll learn how you can achieve high reach on Amazon and also outside the marketplace with the help of banners.