Amazon Seller Central - The Interface for Sellers
Amazon Seller Central is the central platform for merchants who want to offer products on Amazon. It serves as an access point for sellers who want to sell their goods either domestically or across Europe. The platform can be accessed via the URL: https://sellercentral.amazon.de. Registration in Seller Central is free and offers merchants comprehensive opportunities to manage their sales offerings.
Merchants have two basic options for using Seller Central, depending on the size and scope of their business model:
Basic Account: This account is specifically designed for smaller sellers who sell fewer than 40 products per month. For these merchants, no monthly basic fees are charged. Instead, you only pay a sales commission to Amazon, which is calculated per transaction. The basic account is particularly suitable for private sellers or smaller companies who only occasionally want to offer products via Amazon.
Power Seller: For larger merchants who regularly sell on Amazon in larger volumes, there is the option to use an account with extended functions. This model is intended for sellers who sell more than 40 products per month. For these power sellers, Amazon charges a monthly basic fee of 39 euros. In addition to this basic fee, sales commissions per product are also charged. This account provides access to additional tools and functions that are particularly beneficial for professional merchants and larger companies.
In addition to the basic account models, Amazon offers extensive assistance and services within Seller Central that are designed to facilitate and optimize sales. These include tools for analyzing sales figures, managing inventory, controlling advertising campaigns, and optimizing product placements.
For further information as well as detailed tips and strategies, we recommend visiting our seminars around Amazon. Here we provide you with practice-oriented knowledge on central topics such as sales strategy, logistics, search engine optimization (SEO), content management, marketing, and much more. Our experts show you how you can successfully increase your sales on Amazon and expand your presence on the marketplace in the long term.
For more information and tips, visit our seminars for Amazon on topics such as strategy, logistics, SEO, content, marketing, and more.
