Amazon Marketing Services (AMS) - Overview

Product Numbers on Amazon: An Overview

18. Dezember 2024

To correctly create and uniquely identify products on Amazon, various product identifiers are used.

The General Product Safety Regulation (GPSR) - What Retailers Need to Know

16. Oktober 2024

On December 13, 2024, the new General Product Safety Regulation (GPSR) comes into force and replaces the previous directive on general product safety as well as the EU directive on dangerous products that resemble food.

PAN-EU & CEE on Amazon FBA: An Overview

7. Oktober 2024

With the PAN-EU and CEE programs, Amazon optimizes Europe-wide sales and shipping for merchants.

Advertising Cost of Sales (ACoS) - Key Metric on Amazon

21. Dezember 2021

ACoS refers to the revenue generated by an advertisement in relation to the expenses for this advertisement.

Amazon Seller Central - The Interface for Sellers

9. Januar 2021

Amazon Seller Central is the access point for merchants who want to offer products for sale on Amazon. This platform enables both domestic sales and sales across Europe.

Amazon Vendor Central - The Interface for Vendors

9. Januar 2021

Amazon Vendor Central is the interface for vendors. Registration in Vendor Central is only possible with an invitation from Amazon, as basically every merchant starts as a seller first.

Bullet Points - Amazon Product Listing Optimization

29. Dezember 2020

Typical for Amazon are the so-called Bullet Points (also called Highlights or Enumeration Points), which the seller can specify in the product listing directly below the variant relationship. They are visible after page view and are an important component of the Amazon listing.

Organic Ranking - Definition

29. Dezember 2020

Organic ranking, also called natural ranking, refers to the placement of a search result by a search engine's algorithm. This ranking cannot be 'bought' through advertising and thus influenced.

What is a Keyword? - Definition

28. Dezember 2020

A keyword is the term that users use in the search bar to find a specific product. If the search term(s) match the appropriate keywords in the product listing, this product will be displayed in the search results.

Up-Selling - Strategy for Increasing Revenue

28. Dezember 2020

Up-selling refers to the sales method in which the merchant tries to suggest a higher-value or more expensive product from the same category to the customer. The goal is for customers to spend more money in a sales process than originally intended.

Multi Channel Shipping with Amazon FBA - Definition

5. Januar 2020

Products that you store in Amazon logistics centers can be shipped to both Amazon customers and customers of other sales channels from third-party providers or your own website.

What are Touchpoints?

5. Januar 2020

Touchpoints define the interfaces in a company's communication with their customers. This interaction can occur both B2C and B2B.

Product Display Ads (PDA) - Definition

9. Januar 2018

Product Display Ads are advertisements on Amazon and appear on product detail pages below the bullet points or to the right below the Buy Box. The former are freely definable in brand name and title like the HSA, whereby only one product is displayed whose image cannot be changed.

Amazon Marketing Services (AMS) - Overview

Lies unsere Artikel zum Thema.

Product Numbers on Amazon: An Overview

The General Product Safety Regulation (GPSR) - What Retailers Need to Know

PAN-EU & CEE on Amazon FBA: An Overview

Advertising Cost of Sales (ACoS) - Key Metric on Amazon

Amazon Seller Central - The Interface for Sellers

Amazon Vendor Central - The Interface for Vendors

Bullet Points - Amazon Product Listing Optimization

Organic Ranking - Definition

What is a Keyword? - Definition

Up-Selling - Strategy for Increasing Revenue

Multi Channel Shipping with Amazon FBA - Definition

What are Touchpoints?

Product Display Ads (PDA) - Definition

You need help?Nehmen Sie Kontakt mit uns auf.

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Amazon Marketing Services (AMS) - Overview

Lies unsere Artikel zum Thema.

Product Numbers on Amazon: An Overview

The General Product Safety Regulation (GPSR) - What Retailers Need to Know

PAN-EU & CEE on Amazon FBA: An Overview

Advertising Cost of Sales (ACoS) - Key Metric on Amazon

You need help?Nehmen Sie Kontakt mit uns auf.

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