Organic Ranking - Definition
Organic ranking, also called natural ranking, describes the placement of a search result by a search engine's algorithm.
In contrast to paid ranking, which can be influenced by advertising or paid search ads, organic ranking is the result of various factors that make a page or product relevant to the search engine's algorithm. This means that organic ranking cannot be "bought" through advertising measures, but depends on the quality and relevance of the content.
Factors
Amazon uses its own algorithm that determines the order of search results and considers a variety of criteria.
The most important factors include:
- the quality of the product listing
- keyword optimization
- sales performance
- customer satisfaction
- ratings
- reviews
These factors influence in which position a product is displayed for relevant search queries. For example, if a product is often purchased and receives positive ratings, it is more likely to be displayed higher up in the search results.
Placement
An important component of organic ranking on Amazon is the correct and strategic use of keywords in the product listing. The more precise and relevant these keywords are used in the title, bullet points, product description, and backend keywords, the higher the chances that the product will appear in a relevant search.
Product images and description also play a role, as they can influence the click-through rate and thus also the ranking.
The continuous improvement and optimization of these factors is crucial to improve organic ranking and increase visibility. The goal is to gain the trust of Amazon's algorithm through high-quality content and good performance, thus achieving long-term better placements in search results.
For more information, see the article "Amazon SEO - Product Listing Optimization" and learn how AMALYTIX helps you improve your organic ranking long-term here.
