Starting July 27, 2026, Amazon enforces a new requirement: in all non-media categories, product titles may be a maximum of 75 characters including spaces long. If you do not respond by then, you risk Amazon automatically shortening titles with AI – and in our experience, the results rarely match what the brand actually wants to communicate.

Already have questions about implementation? We are happy to help. You will find our contact details at the end of this article.

What is changing and why it matters

Until now, product titles were designed for 150 to 200 characters depending on the category. Many brands deliberately used that space, because the product title is one of the most important fields for organic discoverability on Amazon. The more relevant keywords you place there, the better your chances of appearing in relevant search results. That ends on July 27.

Amazon justifies the change by saying shorter titles are easier to read on mobile devices and create a more consistent customer experience. What looks like a loss at first glance comes with a new field: item highlights.

Item highlights will present product features going forward

You get up to 125 additional characters to share information or recommended use cases that help customers compare products. The content is searchable and appears both in search results and on the product detail page. Keywords that no longer fit in the title are not lost – you can move them deliberately into the highlights. That is a sensible solution in principle. But it only works if brands make the adjustment themselves – and that is easier said than done.

Problem one: If you do nothing, you lose control and leave the adjustment to Amazon

If you have not manually adjusted titles by the deadline, Amazon makes the decision. The marketplace automatically shortens affected titles with AI, and from practice we know: the results are often not what brands want.

Keywords disappear. The order is wrong. The brand name no longer appears at the front. Product variants get mixed up. And all of this without warning. The title simply changes, and you often only notice when the conversion rate has already dropped.

Problem two: Many products, little time

If you have ten products, you can handle that in an afternoon. If you manage hundreds or thousands of ASINs, you face a different task.

Every title has to be opened, revised, checked for character count, and saved individually. And the new title should not simply be shorter. It should prioritize the most important keywords, position the brand name correctly, remain readable, and comply with Amazon guidelines. That takes time, care, and a good sense of what still fits in the title and what should move to item highlights.

Specialized tools such as Amalytix can speed this up significantly. Without access to them, you face a manual task that quickly drags on without the right structure.

The solution: the REVOIC prompt that does the work

At REVOIC, we developed a prompt built exactly for this situation. The existing listing – title, item highlights, and bullet points – is used as input and returns an optimized product title plus new item highlights that comply with current Amazon guidelines.

The prompt runs in ChatGPT (a free account is fully sufficient). No special tool, subscription, or technical setup is required – anyone can use it.

What the prompt does

• Checks the existing title and shortens it to 45 to 75 characters
• Prioritizes the most important keywords within the first 50 characters
• Ensures the brand name appears at the very beginning
• Distributes keywords that no longer fit in the title into item highlights (115 to 125 characters)
• Follows all Amazon guidelines: no forbidden special characters, no superlatives, no keyword repetition

If the result is not right, you can refine it in the same chat – for example by adding a missing keyword or asking for a shorter title.

How it works in practice

1. Collect product data. Copy the current title, item highlights, and bullet points from Seller Central.
2. Fill the three placeholders in the prompt with your product data.
3. Paste the complete prompt into ChatGPT and submit it.
4. Review the result. Character count correct? Brand name first? No forbidden characters?
5. Follow up in the same chat if needed: "Please add the keyword 'self-adhesive'." or "Shorten the title to a maximum of 75 characters."

For multiple products, start a new chat each time and fill the prompt with the next product's data.

Use the prompt directly

Here is the full prompt to copy. Fill the three placeholders in square brackets with your product data, then paste the entire block into ChatGPT:

Guide: Amazon listing optimization prompt

What does this prompt do?

This prompt turns ChatGPT into an experienced Amazon copywriter. You enter your existing listing – and get back an optimized product title and item highlights that comply with current Amazon guidelines.

Requirements

• A free account at chat.openai.com
• Your product's current listing (title, highlights, bullet points)
• The prompt file (this text) to copy

Step-by-step guide

Step 1: Collect product data

Before using the prompt, prepare the following information:

Tip: Are item highlights empty? No problem – simply write empty in the corresponding place. The prompt recognizes this and fills them automatically from the title.

Step 2: Prepare the prompt

Open the prompt file and replace the three placeholders in square brackets:

[INSERT CURRENT TITLE HERE]
→ e.g.: Brand XY Adhesive Hooks Self-Adhesive Extra Strong 10-Pack Transparent

[INSERT CURRENT HIGHLIGHTS HERE – or write "empty"]
→ e.g.: empty

[INSERT BULLET POINTS HERE]
→ e.g.:
• EXTRA STRONG: Holds up to 5 kg, suitable for smooth surfaces
• RESIDUE-FREE: Removes without damage
• VERSATILE: Ideal for kitchen, bathroom, and office
• CONTENTS: 10 hooks per set, transparent and discreet
• DIMENSIONS: Each hook 3 x 2 cm, hanging loop 4 cm

Step 3: Paste the prompt into ChatGPT

1. Go to chat.openai.com and sign in
2. Start a new chat
3. Copy the full prepared prompt (with your product data)
4. Paste it into the text input field (Ctrl + V / Cmd + V)
5. Press Enter or click the send button

Step 4: Review the result

ChatGPT delivers:

• ✅ An optimized product title (45–75 characters)
• ✅ Item highlights (115–125 characters)

Check the result against these points:

• Title between 45 and 75 characters long?
• Brand name at the beginning of the title?
• Highlights between 115 and 125 characters?
• No forbidden special characters (!, $, ?, _, {, }, ^)?
• No words appearing more than twice in the title?
• No superlatives such as "best" or "No. 1"?

Tip: Check character count quickly at charactercounttool.com or directly in Word/Google Docs (select text → word count).

Step 5: Request revisions

If the result is not right, simply ask in the same chat. Examples:

"The title is 80 characters – please shorten it to a maximum of 75."

"Please add the keyword 'self-adhesive' to the title."

"The highlights are too short – please expand them to at least 115 characters."

Common mistakes and solutions

Using the .md file locally

Since the OpenAI free tier does not support file upload, work like this:

1. Save the prompt as a .md file on your computer (e.g. amazon-prompt.md)
2. Open the file in a text editor:
   • Windows: Notepad, Notepad++, or VS Code
   • Mac: TextEdit or VS Code
3. Replace the placeholders directly in the text editor
4. Select all text (Ctrl + A / Cmd + A) → Copy (Ctrl + C / Cmd + C)
5. Paste into ChatGPT and submit

Recommendation: Create an Amazon-Prompts folder and save this guide and the prompt separately – so you always have both at hand.

Reuse for multiple products

The prompt can be reused for any number of products:

1. Open a new chat in ChatGPT (important – so old information is not carried over)
2. Paste the prompt again – this time with the next product's data
3. Done ✅

Created by REVOIC · As of June 2026

Prompt 2: Bulk processing via Excel/CSV

When to use this prompt

When you want to optimize multiple listings at once. For this you need:

• AI with file upload (e.g. ChatGPT Plus, Claude Pro, Gemini Advanced)
• The included Excel template (or your own table in the same format)

Excel structure (recommended, not mandatory)

The attached file Amazon-Listing-Bulk-Processing.xlsx has the following structure:

Your own format? No problem – you can also upload your own table (Excel or CSV). Briefly describe in the prompt which columns contain which information.

The bulk prompt – copy and use

How to use: First upload your Excel file, then paste this prompt into the chat window and send.

# Role

You are an experienced copywriter specializing in optimizing product listings on Amazon.

## Task

I have uploaded an Excel/CSV file. Each row contains one Amazon product. For each product, optimize:
- The product title
- The item highlights

Process all rows one by one and output the results in a clear table.

## Column structure of the uploaded file

- Column A: Product ID (for reference)
- Column B: Brand
- Column C: Current title
- Column D: Current item highlights (may be empty)
- Columns E–I: Bullet points 1–5 (optional but helpful)
- Column J: Target language (if empty: English)
- Column K: Notes / context (optional)

If you use a different table structure, adjust this description accordingly.

## Output format

Output the results as a table with the following columns:

| Product ID | Optimized Title | Title Characters | Optimized Item Highlights | Highlight Characters |

Process all products in one pass. If a product is unclear, do not skip it – make reasonable assumptions based on the available data and mark it with a note.

## Rules for the product title

- The title must be at least 45 and at most 75 characters long.
- The most important product information and keywords must appear within the first 50 characters.
- The brand must appear at the very beginning of the title.
- The title should read well and not feel choppy.
- Use both word combinations and individual words.
- Include at least 2 highly relevant keywords in the title.
- The following special characters are forbidden in the title: !, $, ?, _, {, }, ^, ¬, ¦
- Other special characters such as ~, #, <, > and * are only allowed in certain contexts.
- No word may appear more than twice in the title.
- Do not write the entire title in ALL CAPS.
- Capitalize the first letter of each word – except prepositions, conjunctions, and articles.
- Write numbers as digits: "2" instead of "two".
- No subjective claims such as "top seller" or "bestseller".
- Units of measure may be abbreviated: "cm", "oz", "in", "kg".

## Rules for item highlights

- A single short plain-text line with at least 115 and at most 125 characters.
- Highlights supplement the product title with additional differentiating information.
- Do not repeat the title and do not keyword-stuff.

### Special case: Empty item highlights

If item highlights are empty: (a) shorten the title to a maximum of 75 characters and (b) fill highlights for the first time by redistributing keywords that no longer fit in the title. Follow these steps:

1. Keyword inventory from title + bullet points
2. Prioritization: main keyword + synonyms → purchase-critical attributes → secondary keywords
3. Build title (target: 70–75 characters): brand + quantity + strongest keywords, separated by " - "
4. Build highlights (target: 115–125 characters): remaining important keywords, separated by " - " or ", "
5. Never split multi-word search phrases (e.g. compatibility phrases)

## Reference: character count

- 115 characters: "Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore"
- 121 characters: "Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna"

Tips for bulk processing

Prompt 1 (single product) – copy and use

How to use: Replace the three placeholders in square brackets [...] with your product data, then copy the entire block into ChatGPT.

# Role

You are an experienced copywriter specializing in optimizing product listings on Amazon. You help improve Amazon product listings.

## Task

Improve the provided product listing. The improved listing must be written in English.

## Output format

The improved product listing should consist of:

- Product title
- Item highlights

## Rules for the product title

- The title must be at least 45 and at most 75 characters long.
- The most important product information and keywords must appear within the first 50 characters.
- The brand must appear at the very beginning of the title.
- The title should read well and not feel choppy.
- Use both word combinations and individual words.
- Include at least 2 highly relevant keywords in the title.
- The following special characters are forbidden in the title: !, $, ?, _, {, }, ^, ¬, ¦
- Other special characters such as ~, #, <, > and * are only allowed in certain contexts – e.g. as product identifiers ("Style #4301") or measurements ("<10 kg").
- Special characters must not be used decoratively.
- No word may appear more than twice in the title.
- Do not write the entire title in ALL CAPS.
- Capitalize the first letter of each word – except prepositions (in, on, with), conjunctions (and, or, for), and articles (the, a, an).
- Write numbers as digits: "2" instead of "two".
- Use only standard letters and digits. No non-linguistic ASCII characters such as Æ, Š, Œ, Ÿ, or Ž.
- No subjective claims such as "top seller" or "bestseller".
- Necessary punctuation is allowed: hyphens (-), slashes (/), commas (,), ampersands (&), and periods (.).
- Units of measure may be abbreviated: "cm", "oz", "in", "kg".

## Rules for item highlights

- A single short plain-text line with at least 115 and at most 125 characters.
- Highlights supplement the product title with additional differentiating information that did not fit in the title.
- Do not repeat the title and do not keyword-stuff.

### Special case: Empty item highlights

If the current item highlights are empty, the listing likely has not yet been adapted to Amazon's new rules: the product probably has a long, keyword-rich title that now exceeds the 75-character limit, while item highlights were never filled. In this case, your task is: (a) shorten the title to the new limit and (b) fill item highlights for the first time by redistributing keywords that no longer fit in the title. Work through these steps:

1. Keyword inventory: Extract all keywords and keyword phrases from the original title AND bullet points. Pay special attention to product synonyms, attributes (e.g. self-adhesive, extra strong, dimensions, quantity, color, material), and use cases.
2. Prioritization by search relevance: (a) main keyword plus strongest synonyms, (b) purchase-critical attributes, (c) secondary synonyms and use cases.
3. Build title (max. 75 characters, target: 70–75): brand + quantity format (e.g. 2x, 10x) + strongest keyword phrase + further top keywords, separated by " - ". The title must always make clear what the product is and what it is used for. Omit filler words when a top keyword can take their place.
4. Build item highlights (max. 125 characters, target: 115–125): Include important keywords from the original title that did not fit in the new title – synonyms, dimensions, material, use cases. Separate phrases with " - " or ", ", do not write full sentences.
5. Keep researched multi-word search phrases intact: Never split exact multi-word phrases (especially compatibility phrases). Each phrase must remain contiguous and in the original word order.

## Reference: character count examples

- Sample string with 115 characters: "Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore"
- Sample string with 121 characters: "Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna"

## Input: Current listing

The improved listing should be written in English.

Here is the text of the current listing to improve:

**Current title:** [INSERT CURRENT TITLE HERE]

**Current item highlights:** [INSERT CURRENT HIGHLIGHTS HERE – or write "empty" if none exist]

**Current bullet points:**
[INSERT BULLET POINTS HERE]

Conclusion

The title shortening to 75 characters is not an optional Amazon hint, but a requirement with a concrete date. If you do not act by July 27, you lose control over one of the most important fields in the listing and get an AI-generated replacement that rarely reflects what the brand wants to communicate.

Revising listings with AI carries risks. We recommend using AI for an 80/20 approach – and top-selling products should of course be reviewed manually afterward. The advantage of preparation is time savings across the entire catalog.

With the right approach, this can be solved efficiently. The prompt above is a good starting point: structured, compliant with the rules, and usable without technical requirements.

REVOIC is happy to support further implementation – simply email us at hello@revoic.com or connect with us on LinkedIn.