Amazon shortens product titles to 75 characters – and we have two prompts that solve the problem

Starting July 27, 2026, Amazon enforces a new requirement: in all non-media categories, product titles may be a maximum of 75 characters including spaces. If you do not respond by then, you risk Amazon automatically shortening titles with AI. From experience, the results rarely match what the brand actually wants to communicate.

What is changing and why it matters

Until now, product titles were designed for 150 to 200 characters depending on the category. Many brands deliberately used that space, because the product title is one of the most important fields for organic discoverability on Amazon. The more relevant keywords you place there, the better your chances of appearing in relevant search results. That ends on July 27.

Amazon justifies the change by saying shorter titles are easier to read on mobile devices and create a more consistent customer experience.

What about keywords that no longer fit in the title?

They do not simply disappear. At the same time, Amazon is introducing a new field: item highlights. You get up to 125 characters to describe additional product features or recommended use cases. The content is searchable and appears both in search results and on the product detail page. Keywords that no longer fit in the title can be moved deliberately into the highlights.

That is a sensible solution in principle. BUT: it also requires brands to make the adjustment themselves – and two problems in particular tend to be underestimated.

Problem 1: If you do nothing, you lose control

If you have not manually adjusted titles by the deadline, Amazon makes the decision. The marketplace automatically shortens affected titles with AI – and as mentioned above: the results are often not what brands want.

Keywords disappear. The order is wrong. The brand name no longer appears at the front. Product variants get mixed up. And all of this without warning. You often only notice when the conversion rate has already dropped.

Problem 2: Many products, little time

If you have ten products, you can handle that in an afternoon. If you manage hundreds or thousands of ASINs, you face a different task.

Every title has to be opened, revised, checked for character count, and saved individually. And the new title should not simply be shorter. It should prioritize the most important keywords, position the brand name correctly, remain readable, and comply with Amazon guidelines. That takes time and a good sense of what still fits in the title and what should move to item highlights.

Specialized tools such as Amalytix can speed this up significantly. Without access to them, you face a manual task that quickly drags on without the right structure.

The solution: Two prompts that do the work

At REVOIC, we developed two prompts built exactly for this situation. Both run on ChatGPT, and a free account is fully sufficient. No special tool, subscription, or technical setup is required.

Prompt 1 optimizes a single listing: it takes the existing title, item highlights, and bullet points as input and returns a new, compliant product title plus new item highlights.

Prompt 2 is designed for bulk editing: it processes multiple listings at once via a CSV/Excel file and outputs the results in a structured table that can be used directly for further processing.

Prompt 1: Optimize a single listing

This prompt is suited for targeted revision of individual products – for example top sellers where manual review makes sense anyway.

What the prompt does

• Checks the existing title and shortens it to 45 to 75 characters
• Prioritizes the most important keywords within the first 50 characters
• Ensures the brand name appears at the very beginning
• Distributes keywords that no longer fit in the title into item highlights (115 to 125 characters)
• Follows all Amazon guidelines: no forbidden special characters, no superlatives, no keyword repetition

How it works

Step 1: Copy the current title, item highlights, and bullet points from Seller Central.

Step 2: Fill the three placeholders in the prompt with your product data.

Step 3: Paste the complete prompt into ChatGPT and submit it.

Step 4: Review the result. Character count correct? Brand name first? No forbidden characters?

Step 5: Follow up in the same chat if needed, for example: "Please add the keyword 'self-adhesive'." or "Shorten the title to a maximum of 70 characters."

For multiple products, start a new chat each time and fill the prompt with the next product's data.

The prompt

# Role
You are an experienced copywriter specializing in optimizing product listings on Amazon. You help improve Amazon product listings.

## Task
Improve the provided product listing. The improved listing must be written in English.

## Output format
The improved product listing should consist of:
- Product title
- Item highlights

## Rules for the product title
- The title must be at least 45 and at most 75 characters long.
- The most important product information and keywords must appear within the first 50 characters.
- The brand must appear at the very beginning of the title.
- The title should read well and not feel choppy.
- Use both word combinations and individual words.
- Include at least 2 highly relevant keywords in the title.
- The following special characters are forbidden in the title: !, $, ?, _, {, }, ^, ¬, ¦
- Other special characters such as ~, #, <, > and * are only allowed in certain contexts, e.g. as product identifiers or measurements.
- Special characters must not be used decoratively.
- No word may appear more than twice in the title.
- Do not write the entire title in ALL CAPS.
- Capitalize the first letter of each word, except prepositions, conjunctions, and articles.
- Write numbers as digits: "2" instead of "two".
- No subjective claims such as "top seller" or "bestseller".
- Necessary punctuation is allowed: hyphens, slashes, commas, ampersands, and periods.
- Units of measure may be abbreviated: "cm", "oz", "in", "kg".

## Rules for item highlights
- A single short plain-text line with at least 115 and at most 125 characters.
- Highlights supplement the product title with additional differentiating information that did not fit in the title.
- Do not repeat the title and do not keyword-stuff.

## Input: Current listing
The improved listing should be written in English.
Here is the text of the current listing to improve:

Current title: [INSERT CURRENT TITLE HERE]
Current item highlights: [INSERT CURRENT HIGHLIGHTS HERE – or write "empty" if none exist]
Current bullet points: [INSERT BULLET POINTS HERE]

Prompt 2: Process multiple listings at once

This prompt is designed for bulk editing. It processes multiple products in one pass and outputs the results as a table that can be transferred directly into a spreadsheet.

What the prompt does

• Processes multiple listings in one pass
• Outputs product titles and item highlights for each product in a structured table
• Follows the same guidelines as Prompt 1
• Is especially useful for preparing larger catalogs before the deadline

How it works

Step 1: Export or copy titles, item highlights, and bullet points for all products from Seller Central.

Step 2: Enter the product data in the prompt one below the other – one block per product.

Step 3: Paste the complete prompt into ChatGPT and submit it.

Step 4: Review the results table and refine individual entries in the same chat if needed.

Step 5: Transfer the finished table to a CSV or Excel file and prepare it for upload to Seller Central.

The prompt

# Role
You are an experienced copywriter specializing in optimizing product listings on Amazon. You help improve multiple Amazon product listings at once.

## Task
Improve all provided product listings. The improved listings must be written in English.

## Output format
Output the results as a table with the following columns:
- Product no.
- New product title (45–75 characters)
- New item highlights (115–125 characters)

## Rules for the product title
- The title must be at least 45 and at most 75 characters long.
- The most important product information and keywords must appear within the first 50 characters.
- The brand must appear at the very beginning of the title.
- The title should read well and not feel choppy.
- Use both word combinations and individual words.
- Include at least 2 highly relevant keywords in the title.
- The following special characters are forbidden in the title: !, $, ?, _, {, }, ^, ¬, ¦
- Other special characters such as ~, #, <, > and * are only allowed in certain contexts, e.g. as product identifiers or measurements.
- Special characters must not be used decoratively.
- No word may appear more than twice in the title.
- Do not write the entire title in ALL CAPS.
- Capitalize the first letter of each word, except prepositions, conjunctions, and articles.
- Write numbers as digits: "2" instead of "two".
- No subjective claims such as "top seller" or "bestseller".
- Necessary punctuation is allowed: hyphens, slashes, commas, ampersands, and periods.
- Units of measure may be abbreviated: "cm", "oz", "in", "kg".

## Rules for item highlights
- A single short plain-text line with at least 115 and at most 125 characters.
- Highlights supplement the product title with additional differentiating information that did not fit in the title.
- Do not repeat the title and do not keyword-stuff.

## Input: Current listings
The improved listings should be written in English.
Here are the texts of the current listings to improve:

--- Product 1 ---
Current title: [INSERT CURRENT TITLE HERE]
Current item highlights: [INSERT CURRENT HIGHLIGHTS HERE – or write "empty" if none exist]
Current bullet points: [INSERT BULLET POINTS HERE]

--- Product 2 ---
Current title: [INSERT CURRENT TITLE HERE]
Current item highlights: [INSERT CURRENT HIGHLIGHTS HERE – or write "empty" if none exist]
Current bullet points: [INSERT BULLET POINTS HERE]

[Add further products using the same structure]

Recommendation for use

AI-generated titles are a good starting point, but not a substitute for manual review. We recommend an 80/20 approach: the prompts handle the groundwork for the entire catalog. Top sellers and high-revenue products should be refined manually afterward.

If you manage many ASINs, Prompt 2 lets you prepare most of the catalog efficiently and save manual fine-tuning for your most important products.

Conclusion

The title shortening to 75 characters is not an optional Amazon hint, but a requirement with a concrete date. If you do not act by July 27, you lose control over one of the most important fields in the listing and get an AI-generated replacement that rarely reflects what the brand wants to communicate.

With the two prompts above, you can tackle this in a structured way and without technical requirements – whether for a single product or an entire catalog.

REVOIC is happy to support further implementation. Simply email us at hello@revoic.com or connect with us on LinkedIn.