Amazon Distribution for Brands: Fully Outsource Sales on Amazon
We buy your products and handle Europe-wide distribution on Amazon. Secure maximum sales reach and a protected brand presence – with minimal operational effort for your company.
Model
REVOIC buys your products B2B and independently handles Europe-wide Amazon distribution
Ideal for
Manufacturers and FMCG brands without their own seller operation
Billing
Classic B2B invoicing to REVOIC — no B2C payment processing
REVOIC handles
Purchasing, content, advertising, logistics, Buy Box, reporting, PAN-EU
Core advantage
One partner for all of Europe instead of local wholesaler structures
References
Ritter Sport, Nature Valley / General Mills
Experience
Amazon distributor since 2011
Alternative
Broker model — when you want to stay more involved in steering
Many established manufacturers consciously choose not to run their own Amazon account. At the same time, uncontrolled sales through various wholesalers often lead to an unprofessional brand presence, price erosion, and lost Buy Boxes on the marketplaces.
With REVOIC as your exclusive distributor, you close this gap. We combine the simplicity of classic B2B trade with the operational excellence of a specialized Amazon agency. You sell to us like any other major customer – we handle all end-customer logistics, marketplace handling, and professional brand building.
In European Amazon business, a lack of clear distribution structure quickly creates a patchwork: local wholesalers per country, different terms, uncontrolled price erosion, lost Buy Boxes. REVOIC consolidates this channel in one central structure — one partner, one Amazon setup, a professionally managed brand presence across Europe.
Distribution, Broker, Vendor, or Your Own Seller — Which Fits Your Brand?
Not every Amazon model fits every brand. The decisive difference is not revenue, but the question: How much do you want to control yourself — and how much should your partner take on?
In the distribution model, REVOIC buys your products and takes on full sales and inventory risk. You remain the supplier, we become your Amazon retailer. In the broker model, your brand stays more involved: assortment, costing, and pricing are aligned together, and REVOIC handles operations in a Seller Account set up exclusively for you.
| Model | Brand control | Effort for brand | Risk | Ideal for |
|---|---|---|---|---|
| REVOIC Distribution | Low | Very low | Partner dependency | Brands that want to fully outsource Amazon |
| REVOIC Broker Model | Medium to high | Low | Partner dependency | Brands that need control over price & assortment |
| Amazon Vendor (1P) | Low | Low | Net PPM pressure, CRAP risk, terms dependency | Brands with stable volume products |
| Own Seller Account | High | Very high | Operational effort, account health, KYC | Brands with their own Amazon team |
| Classic wholesalers | Very low | Low | Price erosion, Buy Box conflicts, inconsistent presence | Not suitable for controlled brand building |
Why the vendor model is increasingly difficult for many brands
To protect your brand image and leverage full revenue potential, we aim for an exclusive distribution partnership on Amazon. We don't engage in ruinous price wars with dozens of unauthorized resellers. Successful brand building on Amazon requires reliable framework conditions:
- Clear Buy Box strategy:
Only through exclusivity can we reliably win the Buy Box and control sales.
- International scaling:
We focus on Amazon's pan-European fulfillment network (PAN-EU 5 or PAN-EU 10) to make your products quickly and efficiently available across Europe.
- Sales focus:
Our primary goal as a distributor is to move your products in high volumes reliably from manufacturer to end customer.
More Than Just Distribution: We Build Your Brand
Most wholesalers list products on Amazon and leave sales to chance. As a verified Amazon partner, we know: success on Amazon requires active care. We don't just offer your products – we take care of your brand:
Brand Registry & Corporate Identity
We use the Amazon Brand Registry to protect your brand and clean up unauthorized product duplicates. We also implement your corporate identity (CI) with A+ Premium Content and a dedicated Brand Store on the marketplace.
Active Advertising (Co-op) & Brand Protection
Tired of competitors constantly appearing on your product detail pages? No problem. Through an agreed advertising cost allowance (co-op), we actively market your products. We protect your brand terms from third-party attacks and position your products offensively against the competition.
Compliance as a Service
Compliance is an essential building block on Amazon that must be addressed. If you as a manufacturer don't already cover this fully in-house, we take on the necessary EU regulatory topics on Amazon as your trading partner.
Market Data & Insights
We work in partnership. In regular reports we share brand-specific Amazon data. So you always have transparent insights into search behavior and your brand's performance.
- Purchasing & risk: We buy your goods at fixed B2B terms and take on full sales and inventory risk.
- Pricing: As distributor we calculate our margins and set the end-customer price on the marketplace independently.
- Invoicing: You issue us standard B2B invoices – we fully handle the complex B2C payment flow with end customers and Amazon.
How the partnership works:
| Step | What happens | What this means for you |
|---|---|---|
| 1. Assortment & terms | REVOIC and your brand define assortment, markets, and purchase terms | A clear foundation — no surprises in day-to-day operations |
| 2. Order | REVOIC orders goods like a classic B2B trading partner | A familiar process for your accounting and ERP |
| 3. Delivery | You deliver to the agreed address or logistics structure | No end-customer logistics, no Amazon inbound rules for you |
| 4. B2B invoice | Your brand issues a standard invoice to REVOIC | Simple handling — no B2C payment flow, no Amazon transactions |
| 5. Amazon sales | REVOIC handles sales, content, ads, availability, returns, and reporting | Amazon runs — without you having to build your own seller operation |
| 6. Reporting | Regular brand-specific data on search behavior and performance | You see what happens on Amazon — without having to manage it yourself |
Distribution with REVOIC fits when you want to open up or scale Amazon professionally — without the effort of running your own seller operation.
- You don't want to build or run your own Seller Account
- You're looking for a partner who fully takes on purchasing, inventory risk, and logistics
- You have problems with unauthorized resellers, price erosion, or lost Buy Boxes
- You want to reach Amazon across Europe — without coordinating local wholesalers per country
- You're a manufacturer or FMCG brand with a classic B2B trade structure
If you want to stay actively involved in steering assortment, pricing, and account development, the broker model is the better choice.
Exclusive Distribution for Global Brands
Experienced FMCG companies outsource their Amazon business to us to reduce operational B2C complexity and have their brand managed professionally.
Best Practice: Ritter Sport
As a strategic distributor we handle exclusive distribution on Amazon for Ritter Sport. We purchase goods at fixed B2B terms and manage pan-European sales. Ritter Sport benefits from a clean, brand-appropriate presence, keeps its lean B2B focus, and fully outsources B2C risk and end-customer logistics to us. Clear role separation is the decisive advantage: Ritter Sport stays in the familiar B2B model, REVOIC handles Amazon-specific complexity — from content and advertising to Buy Box security and pan-European logistics. A clean brand presence, no own seller operation.
Best Practice: Nature Valley / General Mills
For global players like General Mills we act as a reliable partner in European e-commerce. Through central purchasing and storage in our distribution network we ensure comprehensive Prime availability, win the Buy Box, and scale the brand through targeted performance marketing. For international FMCG brands it is especially relevant that Amazon is not a classic sales channel, but an operationally demanding marketplace with its own logistics, content, and compliance requirements. REVOIC fully takes on this complexity — across Europe, from a single partner.
Looking for Maximum Strategic Control and Transparency?
In this setup we act as your operational service provider in a Seller Account set up exclusively for you:
- You retain full scope to secure market price stability.
- You benefit from seamless cost transparency in an open-book approach.
- You can integrate your own in-house resources (e.g. for ads or content) into the account setup as needed.
Frequently Asked Questions About Amazon Distribution with REVOIC
What is the difference between Amazon Distribution and the broker model?
In the distribution model, REVOIC buys your products and takes on full sales and inventory risk. You remain the supplier, we become your Amazon retailer. In the broker model, your brand stays more involved: assortment, costing, and pricing are aligned together, and REVOIC handles operations in a Seller Account set up exclusively for you. Distribution fits when you want to fully outsource Amazon. The broker model fits when you want to retain strategic control.
Which brands is the distribution model suitable for?
Especially manufacturers and FMCG brands that want to open up or scale Amazon without building their own seller operation. Brands currently suffering from unauthorized resellers, price erosion, or Buy Box conflicts also benefit from a central, exclusive distribution structure.
How does billing work?
You issue standard B2B invoices to REVOIC — like any other major customer. REVOIC fully handles all B2C payment flow with Amazon and end customers. For your accounting, it is as simple as classic wholesale business.
Does REVOIC also handle advertising and content?
Yes. In the distribution model, REVOIC handles the entire Amazon brand presence: retail readiness, A+ Content, Brand Store, advertising through agreed co-op budgets, Brand Registry, compliance, and regular reporting. Products are not just listed — they are actively marketed.
How quickly can REVOIC start selling?
That depends on assortment, compliance status, and logistics structure. We typically clarify in an initial call which requirements are already met — and what still needs to be built. Brands that are already EU-compliant with a clear assortment can start significantly faster than brands with no Amazon presence yet.
What happens with unauthorized resellers and Buy Box conflicts?
REVOIC works exclusively in an exclusivity model. Through an exclusive distribution partnership, we ensure REVOIC reliably wins the Buy Box and uncontrolled price erosion from uncoordinated sellers is prevented. Brand Registry and active advertising additionally protect brand presence.
What does Amazon Distribution with REVOIC cost?
The distribution model is based on classic B2B terms: your brand sells goods to REVOIC at agreed purchase prices. There are no agency fees or monthly retainers — REVOIC factors its margin into the purchase price and takes on full sales and inventory risk in return. Advertising budgets (co-op) are agreed separately.
Can distribution and the broker model be combined?
In some cases, yes. If your brand wants to steer certain assortment segments more directly, the broker model can be used in addition. REVOIC advises on this individually in an initial call — depending on assortment, market position, and internal resources.
Let's Talk About Your Distribution Goals
Looking for a reliable and exclusive B2B partner for the European Amazon market? Use the short pre-qualification form so we can review how to best integrate your assortment into our distribution network.
Pre-qualification survey:
Read our articles on the topic.
Your Contacts
Want to discuss whether we can take on services for you? Feel free to get in touch.
Stephan Bruns
Stephan Bruns is a multiple company founder. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018 he founded the Amazon agency REVOIC. As its Managing Director, Stephan Bruns specializes in implementing hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon brokers, Amazon SEO and Amazon logistics.
He has written two bestselling books: Amazon Advertising: Increasing Sales and Visibility and Amazon Marketplace: The Handbook for Manufacturers and Retailers.Maik Busch
Maik is our E-commerce strategist at REVOIC. With over 10 years of Amazon experience (including at KW-Commerce & Berlin Brands Group) and as a former head of large teams, he navigates every project with confidence. He tinkers with processes and business ideas or plans the next 'expedition' – whether professionally or privately with his children in the Ammerland region. As a speaker he provides us with valuable insights as well as exciting road cycling stories and countless anecdotes from his time in the hotel industry.
What Our Clients Say
Working with REVOIC has felt like a true partnership. They work hard to apply their deep Amazon Advertising expertise to our unique brand challenges and opportunities on Amazon. We've seen a real boost to campaign performance, exceeding our expectations.
I appreciate the competence and personal approach of the REVOIC team and am very satisfied with the results achieved. Their strategic approach and commitment have significantly improved the presence of our brands on Amazon.
REVOIC has been supporting our brand for many years on operational and strategic topics and has contributed significantly to sales increases on Amazon.
We conducted a one-day Amazon workshop with REVOIC, which significantly influenced our Amazon strategy. REVOIC is currently helping us optimize our listings. We are very satisfied and happy to recommend REVOIC.
The decision to start with REVOIC in broker mode was a strategic step to take our Amazon presence to the next level. Already during onboarding it became clear that we are working with absolute professionals: the team understands not only the complex mechanics of the marketplace, but acts proactively and solution-oriented.
Brands we've had the pleasure to support
- Villeroy & Boch
- RUF
- Severin
- Fisherman's Friend
- Mentos
- Ricola
- Smint
- Center Shock
- iFixit
- Chupa Chups
- uhlsport
- PUKY
- waschies
- ASUS
- beyerdynamic
Need support?Get in touch with us.
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