75-character titles, visual search, and Premium A+ Content
Product titles: 75-character limit from July 27, 2026
From July 27, 2026, product titles in all categories (except media products) are subject to a maximum length of 75 characters including spaces. Amazon justifies the change by saying titles should display in full on mobile devices and that character length should be aligned with other online shops.
Item highlights as a new additional field
So sellers can still communicate relevant information despite the shorter title, Amazon is introducing the new "item highlights" field in parallel. This field offers space for up to 125 characters and can be used to add further product details or recommended use cases. The content is fully searchable and appears both in search results and on product detail pages, visibly complementing the title.
What happens if you do nothing
Here is the decisive point: if you make no adjustments by July 27, Amazon will automatically replace your titles with AI-generated recommendations. Your offers remain active, but you lose control over the wording. Brand owners receive 14 days to review and approve the automatic suggestions. From our own experience, we know that Amazon's AI recommendations do not always deliver the best results. Titles can lose precision, brand voice, or search relevance without being obvious at first glance.
How you can take action now
The good news: you can adjust your titles today and keep full control over your listings. The path is straightforward: under "Manage All Inventory," you can open individual offers, edit them, and use "Show improvements" to view Amazon's AI suggestions. These can serve as a starting point, or you can rewrite the titles entirely yourself. The final decision on wording and content should always remain with you.
Our prompt makes it even easier
So you do not have to rethink every title manually, we developed a prompt that does the work for you. What it can do and how to use it is explained in our blog article:
REVOIC product title prompt ✍️
Training and seminars from REVOIC
For years, we have regularly offered a range of seminars on Amazon: from BASIC and ADVANCED seminars to multi-day advertising workshops.
Now we want to evolve our program further and expand our offering with new formats and content.
NOW YOU CAN TELL US WHICH FORMAT YOU WANT.
Your answers in our short form help us shape the right training for the future.
Thank you for your support!
Visual instead of textual: Amazon is changing product search
Amazon has integrated an AI image generator into its shopping app to support visual product search. Customers can describe products in their own words (e.g. color, pattern, or texture) and receive AI-generated images in real time directly below the search bar. These images adapt with every new word entered and become more precise. Once customers find the right image, they can tap it and go straight to visually similar products.
The feature is currently available for apparel and home goods; more categories are expected to follow.
New feature: "Shop by Style"
Alongside the image generator, Amazon introduced the "Shop by Style" tool, which creates and sorts AI-generated, shoppable collages, for example by style categories such as "Soft Elegance" or "Urban Luxe." Customers can buy curated products directly there, explore similar items, or browse different styles. The feature joins a series of visual search functions Amazon has gradually expanded in recent years – including Amazon Lens, Visual Suggestions, and most recently Lens Live, which uses AI to recognize products in the camera and suggest matching items.
Important to know: Both features are currently available exclusively in the US. European sellers and customers cannot use the new functions yet. However, Amazon has regularly shown in the past that successful US features are rolled out in Europe after a certain delay.
What this could mean for ads and content
Visual search is fundamentally changing how products are found – and that could have direct consequences for listings and advertising strategy. On the content side, main images are likely to become even more important: because the AI uses color, texture, and pattern for image generation and visual matching, products with high-quality, attribute-rich images are likely to perform better. Fully maintained backend attributes such as color, material, and pattern may also play a greater role in whether a product appears in visual search at all.
A possible shift is also emerging in ads. It is conceivable that classic keyword-based campaigns could lose importance over time as customers increasingly search without specific search terms. Sponsored Brands with strong hero images could become more relevant in this environment. However, these are all speculations – and it remains to be seen how Amazon will adapt the ads system to the new search environment. How exactly this will affect visibility and performance cannot yet be assessed conclusively.
It is always worth keeping this development on your radar and setting up listings and image assets now so they are well prepared for visually oriented search.
Premium A+ Content now available to all Brand Registered sellers
Amazon has opened access to Premium A+ Content. Until now, the extended A+ modules were tied to internal approvals and qualification requirements. Recently, all sellers with an active Amazon Brand Registry can use the Premium elements directly on their product detail pages – without an additional application process.
Larger media areas, more competition
With open access, larger media areas, comparison modules, and more interactive content are now available to all registered brands. Especially ahead of traffic peaks such as Prime Day, this offers an opportunity to upgrade listings strategically. At the same time, competitive pressure is increasing: as more sellers can use high-quality A+ layouts, content optimization becomes more conversion-relevant in the short term.
What sellers should do now
Priority should go to top sellers, Prime Day candidates, and heavily advertised ASINs. Existing standard A+ content can be transferred to Premium layouts and supplemented with comparison tables, high-quality images, and clear value propositions. Important: before switching, document sessions, conversion rate, and return reasons so you can run a clean success measurement after 14 to 30 days.
You can find our popular Round Table and other news formats on our landing page.
Joybuy opens to third-party sellers
Joybuy, JD.com's European platform, is expanding its previous business model. Until now, Joybuy operated exclusively as a retailer in the classic 1P model, buying goods itself and selling them directly. Going forward, selected third-party sellers will also be able to offer their products on the platform – Joybuy is thus moving toward a marketplace model.
European and Chinese brands in focus
According to reports, both European and Chinese brands are expected to join the platform. Logistically, Joybuy is not planning a pure dropship model: products are to be stored at least partly in Joybuy's own warehouses and delivered from there to customers' doors. This keeps the platform in strong control of the fulfillment process.
In 2026, we are focusing on new marketing channels to keep you up to date with Amazon news: Our REVOIC podcast is published every Friday, and our YouTube channel has been fully revamped and now delivers fresh content regularly.
We look forward to your feedback!
Amazon Leo launched 36 satellites on a single Ariane 6 rocket for the first time with mission LE-03, delivering the largest payload in the project's history.
Amazon launches AI merch feature: With the new function in the Amazon Shopping app, customers can now create their own designs via text input and order them directly on T-shirts, hoodies, or mugs.
From July 1, 2026, the EU customs exemption for shipments under EUR 150 will end, resulting in a mandatory fee of EUR 3 per item – for both FBA and FBM shipments from third countries into the EU.
