Amazon News 2 01/2026

Cover Image for Amazon News 2 01/2026

Hello, we make it easy for you:

All relevant Amazon news and developments at a glance – clear and concise.

null

Further Layoffs at Amazon

Reuters reported last week that Amazon is planning further job cuts for the end of January. This is part of Amazon's goal to eliminate approximately 30,000 corporate positions.

14,000 Jobs Were Already Cut in October

We recall the reports from October 2025, when it became known that Amazon had cut 14,000 jobs. The expectation therefore suggests that this will involve a similar scale of cuts.

According to internal sources available to Reuters, the positions are primarily in the following core areas:

  • Amazon Web Services (AWS)

  • Retail (retail division)

  • Prime Video

  • HR

Background on the Layoffs

Internally, the steps are justified by CEO Andy Jassy seeing primarily corporate cultural differences. It was explicitly stated that this is not about financial or AI efficiency reasons. Main reasons are bureaucracy and too many management levels within the corporation.

This would be the largest job reduction in Amazon's history. The affected employees from the October wave received a 90-day continued employment at the time, which expired on Monday.

New layoffs may have already been carried out by the time our newsletter appears.


Revoic Seminars

For 2026, we have new seminar dates available. As usual, we offer 2-day Seller & Vendor seminars as well as Advertising online workshops.

Check it out now and book your seminar


Amazon One Medical Introduces Agentic Health AI

Last week, there was a lot happening again in the AI space: OpenAI announced ChatGPT Health. In the separate interface, interested users can share their health data from other apps with ChatGPT. The assistant is then supposed to help understand lab values, provide nutrition and fitness tips.

Shortly After, Amazon Published Its Own AI Agent for Healthcare

Amazon is also focusing on integration of third-party apps like Apple Health to gain access to body measurement data and lab values. The agentic AI then creates personalized recommendations, similar to ChatGPT's product.

Book Doctor Appointments, Renew Prescriptions

Amazon itself states that the assistant should also be able to book doctor appointments for the user, renew medication prescriptions, and evaluate lab values and results.

Amazon's Response to the US Healthcare System

Due to massive savings in the US healthcare system, the market for private providers is growing – and Amazon as well as OpenAI are responding to this. The American system is complicated, very fragmented, and difficult to access for many people. Amazon wants to solve this with the agentic AI healthcare agent and help people live better lives.

Amazon further states that tools and offerings like this also significantly relieve doctors in management and administration: Simple follow-up questions or explanations of results from labs can be handled by the AI and provide direct answers to the user.

New Prime Addon

The new agent is already enabled for all Amazon One Medical users. There is also an affordable premium version for $9 per month, through which appointments with doctors can be directly scheduled.


For 2026, we've thought of new marketing channels to provide you with exciting Amazon updates even more timely: Our REVOIC Podcast and our YouTube channel have been renovated and regularly supply you with fresh content.

We look forward to your feedback!


Eagerly Awaited: Amazon's Financials for Q4 and the Year 2025

According to Amazon's own blog, the eagerly awaited Q4 and annual figures from 2025 are expected for February 5.

When Will the Earnings Call Take Place?

The traditional earnings call takes place on February 5 at 2:00 PM (PT). This corresponds to 11:00 PM our time.

We will of course talk directly about this on LinkedIn and in our podcast appearing on February 6 about the interpretation of the figures published by Amazon. Especially interesting here are the numbers and performance for Black Friday, how these will relate to the overall Q4 growth result.


New Snippets

Amazon is the 10th year in a row one of the third most admired companies.

US selling prices on Amazon under further pressure from tariffs.


Join REVOIC at the OMT Summit 2026

On March 5 and 6, 2026, Düsseldorf will become the hotspot of the e-commerce scene at the OMT Summit and you can now easily request a free ticket here.

As a media partner of OMT, you have the chance to get a free ticket for the summit with us. You can look forward to two days packed with valuable input, new inspiration, and countless networking opportunities. Here's what awaits you:

  • Over 140 impactful presentations by the most renowned experts in the industry

  • High-caliber masterclasses with real practical know-how – no cheap sales pitches

  • A large expo with exciting booths and insights for your business

  • More than 2,500 participants from companies, agencies, and mid-sized businesses

  • Ten parallel tracks for beginners, advanced users, and professionals

  • Top speakers like Tamara Heinz (MediaMarktSaturn), Laura Dominguez (OTTO), Joanna Mittnach (Amazon Ads), Simone Eichenberg (congstar), Marc Sonnemann (edding), Nico Winkelhaus (PAYBACK), and many more.

  • A legendary after-show party right after the first day

You can find details on the OMT website for the SUMMIT.

Don't miss the OMT Summit and get your free ticket worth €499!

Found Something Interesting?

Subscribe to our newsletter and never miss Amazon news again.

I have read the Privacy Conditions and accept them.

You can unsubscribe at any time.

More Insights?

Follow us on LinkedIn!

Footer

Our Newsletter

I have read the Privacy Conditions and accept them.

REVOIC ist verifizierter Amazon Advertising Partner.REVOIC ist verifizierter EU Agency Gold Partner.
REVOIC is Amazon Marketplace EU Agency Gold Partner and Amazon Advertising Verified Partner.

Made with ♥ in Köln-Ehrenfeld

*Images may have been created with AI