Seller Challenge, ASK/D2C Summit, and new Business offers

Rejected? The Seller Challenge allows a second look

If an offer is blocked on Amazon or selling privileges are removed, the usual appeal routes can typically be used only once; after that, it was often the end of the road. The new Seller Challenge now adds an extra review stage, but only under certain conditions: it is available only if the Seller Performance Protection feature is active, the standard appeal has already been unsuccessful, and it is a policy decision at offer level that Amazon classifies as eligible. Anyone who meets these conditions can request a new review up to three times within 180 days.

Process and deadlines

Submitted cases are reviewed by a dedicated team that decides within 48 hours, and additional documents can be submitted to support the case. If a challenge is accepted, the previous decision is voided and the offer is reactivated. Failed challenges are replenished after six months, so the option to request a review remains available on an ongoing basis, even if not unlimited at the same time.

How to request a Seller Challenge

Whether you have access to Seller Performance Protection is shown on the Account Health dashboard via the banner at the top right. The challenge itself starts on the “Complying with product policies” page: first you write a response to the issue in question. If the enforcement action is among those that are eligible, the “Seller Challenge” notice appears and takes you to the submission form. If it does not appear, the case is not eligible.

Our assessment

Anyone with access to Seller Performance Protection should keep the Seller Challenge in mind as an additional escalation step, especially for enforcement actions that could not be resolved through the usual appeal routes.

ASK/D2C Summit: premiere at the Fulda Orangery

7 and 8 October 2026 is a special date: for the first time, the ASK I D2C Summit takes place as a standalone event at the Orangery in Fulda, after direct-to-consumer had been one of the most discussed topics at the ASK I Amazon Sales Congress for years.

Amazon was the entry into digital sales for many brands; today it is about more: how to build your own D2C business, how an online shop, marketplaces, and brick-and-mortar retail can work together without getting in each other’s way, and what actually produces sustainable growth rather than short-term spikes.

Speakers include Stabilo, Kellanova, Freudenberg, and Brennenstuhl, who talk openly about their own decisions, detours, and learnings, with no sales pitch. Anyone who wants to join the discussion rather than just listen is in the right place, whether they have been running D2C for some time or are only now making a strategic start.

The nice part: with the code REVOIC-HYBRID you get an extra 15% off the ticket. Secure your ticket now.

You can find our popular Round Table and other news formats on our landing page.

Amazon Business offers: new exclusive discounts for business customers

Since 31 August 2026, exclusive, time-limited B2B discounts can be created via Amazon Business offers. B2B stands for business-to-business, i.e. selling to companies rather than to private customers. The feature is available in, among other countries, Germany, the US, Canada, the UK, France, Italy, Spain, Japan, Mexico, and Australia. Offers run for between one hour and 30 days; you can choose a fixed price or a percentage discount.

Requirements and visibility

Eligible products need at least 3.5 stars, new condition, and matching price and seller-performance metrics. A minimum discount of 10% on regular offers and 15% on high-velocity events such as Prime Big Deal Days, Black Friday, or Cyber Monday is also required. Until 31 December 2026, the offers additionally receive improved visibility at major shopping events at no extra cost, through dedicated email and push campaigns.

How to set it up in Seller Central

Amazon Business offers can be found in the Promotions tool in Seller Central, for products that already have business prices. You start via Promotions and select All business customers as the audience.

Our assessment

Anyone who regularly supplies business customers should test the format: after all, it can reach more than eleven million registered companies worldwide, without extra cost for the additional visibility at major events.

We already discussed how to use the format strategically in our REVOIC Round Table; the recording is on YouTube.

On 1 October we continue with our October Round Table, this time live with you and room for your own questions rather than just watching: register free for the next REVOIC Round Table.

In 2026 we are focusing on new marketing channels to keep you up to date with Amazon news: our REVOIC podcast arrives every other Friday on YouTube, Spotify, and Apple Podcasts. Look forward to regularly fresh content and in-depth deep-dive topics.

We look forward to your feedback!

Subscribe & Save dashboard: new insights on subscription customers

Subscribe & Save is Amazon’s subscription model, where customers receive products automatically on a cadence they choose, usually at a discount versus a one-off purchase. Amazon has now expanded the related dashboard with several new reports. New items include customer lifetime value by segment (one-time buyers, reordering customers, subscribers), customer share by segment, the distribution of Subscribe & Save sales by number of deliveries, and a breakdown of coupon-driven sales into Subscribe & Save coupon, reorder coupon, and standard coupon.

What the new reports show

The breakdown by number of deliveries (1, 2, 3, 4, 5 and more) makes actual retention visible, not just the number of subscriptions acquired. The coupon breakdown, in turn, separates new-customer acquisition from incentives aimed at win-back or reordering – two things that were previously hard to tell apart in a single coupon metric.

LTV of reordering customers and subscribers often similar

What stands out is that the customer lifetime value of reordering customers and Subscribe & Save customers is often close together.

The difference is more in the friction: a reordering customer has to search for the product again, see or click an ad, or respond to a coupon; a subscriber does not, because the next order is already scheduled. A similar LTV can therefore still mean very different costs per follow-up order.

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