News from Amazon 2 10/2025
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All relevant Amazon news and developments at a glance – understandable and compact.
TODAY: Online Roundtable on Our TEMU Experiences - Register Now!
Our LinkedIn post about our TEMU experiences generated a lot of resonance – that's why we're bringing you into a compact, well-founded online roundtable today at 3:00 PM. You'll see how TEMU shifts customer expectations with aggressive pricing logic, app-centric customer experience, and high promo frequency – with direct effects you can immediately feel on Amazon: conversion, price anchors, delivery and return expectations.
Live analysis and practical learnings with Dr. Kai Hudetz
Together with Dr. Kai Hudetz (IFH Cologne), we'll contextualize TEMU in numbers, data, and current performance and show why the platform builds reach and purchase impulses so quickly. After that, we'll openly share our merchant experiences: What really works operationally, where risks lurk, and which measures can be transferred to Amazon – from pricing and promotion logic to content and assortment depth to shipping and service expectations.
Today, October 28, 2025 at 3 PM – secure the last spots
In 60 compact minutes, you'll get hard facts from Dr. Kai Hudetz and our immediately actionable practical insights – with a focus on what you can directly use for listings, campaigns, and processes on Amazon. Participation is free and you're cordially invited.
If you can't make it time-wise, feel free to check out our REVOIC Blog. Here you'll find more exciting topics and, among others, our own self-experiment as a TEMU merchant.
AWS Outage Slows the Network for Hours
On Monday morning of last week, there were significantly increased error rates in the AWS region US-EAST-1. The trigger was problems with DNS resolution of DynamoDB API endpoints; Amazon identified the cause on the night of October 20 (PDT) and began troubleshooting shortly thereafter. The systems were then gradually brought back online.
Scope of the Disruption
The impact was felt worldwide: Numerous services reported restrictions or outages, including Snapchat, Reddit, Zoom, Slack, Signal, Fortnite, and other platforms from gaming, communication, and business software. Amazon's own offerings were also affected. Media reports and status pages showed a sharp increase in outage reports, which was not limited to the USA.
Current Status
AWS reported the cause as mitigated and declared the services operational again during the day; isolated aftereffects from backlog were processed in parallel. There are no indications of a cyberattack. According to AWS, the disruption was due to internal DNS/endpoint problems.
Fun Fact: During the night, the AWS outage caused Eight Sleep mattresses worth around €2,000 to overheat, freeze at an angle, or become inoperable. The cause was the full cloud dependency of the pods without offline mode; Eight Sleep has announced improvements and an offline mode.
Small reminder for you too: Plan cloud fallbacks, otherwise even the smart home won't sleep peacefully.
More news and updates on this topic can be found here.
Reduced Fees for Coupons Starting November 5, 2025
Starting November 5, 2025, Amazon caps variable coupon fees at €300 per coupon; the upfront fee of €4 remains, and the variable rate drops from 1.5% to 0.75%. This makes costs more predictable – especially before Black Friday and Cyber Monday – and significantly reduces high spikes for expensive items.
In practice, this means: With €20,000 order value through a coupon, the variable fee was previously €300 (1.5%); in the future, you'll pay 0.75% = €150 and hit the cap directly. Even with €50,000 order value, it would nominally be €375, but due to the cap, still a maximum of €304 (including the €4 per coupon). Result: noticeably lower overhead costs and more stable margins, while the fixed upfront fee of €4 per coupon still applies.
What you should do now
Coupons created before November 5, 2025, do not benefit from the new cap. Deactivate running coupons and create them new from the deadline to use the reduced fees. Replan budgets accordingly (lower overhead costs, more stable margin) and test variants for the Christmas season.
More on this topic can be found in Seller Central.
USA Tests Prime Experience Directly in Store
With Buy with Prime, you offer Prime members outside of Amazon fast, free delivery, a familiar checkout with their Amazon account details, and easy returns. Amazon handles delivery and returns processing, orders can be tracked in the Amazon account and app, customer service runs through Amazon, returns are possible via QR code at many drop-off points, and the A-to-z guarantee applies. On participating brand websites, the "Buy with Prime" button appears; on first purchase, the Amazon account is verified, then address and payment method are automatically pre-filled – the customer can adjust both.
Added Value for Sellers and Vendors
You keep the customer relationship on your D2C site while also using Prime trust, fast checkout, and easy returns; optionally with "Reviews from Amazon". Amazon delivers, handles the service, and provides you with the necessary order data; internal figures show an average of around +20% conversion.
Note: Currently for Prime members in the USA and only on participating merchant sites.
More on Buy with Prime can be found at aboutAmazon.
New Packaging Regulations from 2026: Will Packaging Obligations Be Eliminated?
Starting August 12, 2026, the EU Packaging Regulation is intended to redefine producer responsibility. For shipping packaging with purely domestic reference, you as an online merchant would no longer be subject to registration and licensing obligations, but rather the domestic packaging producer who first brings the shipping packaging into trade in the same member state.
The previous obligations at the Central Office (registration, system participation, quantity reporting) would thus presumably be eliminated for purely domestic shipping packaging.
Border Cases, Exceptions, and National Deviations
Obligations remain if your shipping or sales packaging has a foreign reference: if you source packaging from abroad and distribute it domestically, or if you fill packaging (sourced domestically or from abroad) and distribute it to end customers in other EU member states, you remain subject to registration and licensing obligations.
In addition, the regulation allows stricter national rules: Germany could deviate from the principles and maintain the previous obligations for shipping packaging. As of October 2025, it's unclear whether and to what extent this will happen.
More updates can be found here.
News Snippets
Amazon opens pharmacy kiosks in American clinics and practices.
Amazon DSP reaches 80% of UK households.
Amazon cuts staff for AI offensive.
Amazon's Holiday Beauty Event runs until November 2 – up to 50% off beauty, flash deals, and exclusives from top brands
RTL+ now available as Prime Video additional channel.
Amazon's delivery glasses: The latest innovation to improve the delivery experience.
The Claude 4 models from Anthropic are now available to you in Amazon Bedrock.
