News from Amazon 2 03/2026
Virtual Multipacks for FBA Products
Amazon is introducing so-called Virtual Multipacks for FBA sellers. These are listings that combine multiple units of an existing single product into one bundled offer without requiring sellers to change their packaging or processes. Amazon creates these listings automatically for products where strong demand for multi-unit purchases is detected. Each Virtual Multipack gets its own ASIN and SKU and appears as a variant on the existing product detail page.
Timeline and required action
Amazon will create all Virtual Multipacks by April 13, 2026. Sellers then have until April 26, 2026 to review newly created listings and delete them if needed. Starting April 27, 2026, all listings that were not deleted will be visible and purchasable for customers. Pricing is based on the current single-unit price by default, while discounts, coupons, or ads can be configured individually. Listings can be managed in "Manage All Inventory" using the filter "VMP_".
Our take
We recommend actively reviewing newly created Virtual Multipacks by April 26, 2026. Pay close attention to pricing and delete listings that do not fit your brand strategy.
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Recap: 18th Amazon Sales Congress in Bad Cannstatt
The 18th Amazon Sales Congress in Bad Cannstatt was a great success and, with more than 200 participants, the largest ASK to date. Leading brands such as Victorinox, GROHE, CFP, and ODLO shared their experiences on topics like full-funnel strategies, multichannel pricing, and Amazon Business, making the congress a must-attend event for anyone aiming to succeed on Amazon.
REVOIC was actively involved
We attended the 18th ASK with a strong team on site and actively helped shape the event. Our founder and CEO Stephan gave a session together with Kevin Hueskes from CFP Brands on Advent calendars on Amazon, our colleague Maggy ran a workshop on AMC audiences, and Maik was part of the event moderation team. It was a great opportunity for us to share our expertise with the community while learning from others.
Content that moved the audience
The 18th ASK delivered strong content throughout. Lucas Seiler from Sonova and Nils Zuendorf from nandu.ai showed, using Sennheiser as an example, how Amazon can be scaled profitably even without a larger background team. A session that demonstrated to many that more is possible than often assumed.
Benjamin Abbenseth from Victorinox looked back on 15 years of Amazon in his session and shared his personal learnings and highlights from a manufacturer's perspective: an honest, experience-driven view that is rarely shared this openly.
Marc Sonnemann and Miguel Strobel also delivered a true eye-opener with their retail media session: How do you really find, evaluate, and challenge retail media providers strategically? Exactly the kind of questions many are asking, but that are rarely answered this clearly.
ASK Award 2026
The grand finale of the congress was the ASK Award 2026 ceremony, where our colleague Maggy helped decide as a jury member. The winners of the evening: Nespresso won in the Best Listing category, Silberthal impressed as Best Brand, and Bauerfeind secured the award for Best Campaign.
Congratulations to all winners!
Finally, we would like to sincerely thank the organizers and all ASK participants for an outstanding event. Once again, the 18th ASK proved how valuable personal exchange is in our industry, and we are already looking forward to the next edition.
New Amazon Advent Calendar Whitepaper 2026
The Advent calendar market on Amazon is no longer a classic seasonal business. With more than 136 million qualified search queries in Germany alone and an estimated total revenue of up to EUR 75 million, this segment is one of the strongest commercial levers in the year-end business. Remarkably, Germany is effectively on par with the US market in search volume. We took a close look at this market and summarized our findings in our new Advent Calendar Whitepaper 2026.
What's inside?
Our whitepaper shows that success in the Advent calendar segment is not automatic. Significant revenue is concentrated in a manageable group of established brands operating in three strategic clusters: premium brands with a hero-ASIN strategy, D2C and FMCG volume drivers, and diversified brand portfolios. We also cover operational risks such as logistics and inventory management, the right keyword strategies for Q4, and cross-border potential in the US.
Our take
Anyone who wants to succeed in the Amazon Advent calendar market should start planning early, because the strategic groundwork needs to be laid by midsummer. Use our report as a foundation to build your strategy for the upcoming Q4 in a targeted way.
We provide the full Advent Calendar Whitepaper free of charge. You can find all analyses, strategies, and actionable recommendations here:
Download the Amazon Whitepaper 2026 now 🚀
In 2026 we're focusing on new marketing channels to keep you updated on Amazon news: Our REVOIC podcast comes out every Friday, and our YouTube channel has been fully revamped to deliver fresh content on a regular basis.
We look forward to your feedback!
End of FBA commingling in the US: As of March 31, 2026, Amazon is ending FBA commingling in the US and requires sellers to label all units with an FNSKU barcode.
Prime Day 2026 possibly in June: According to Bloomberg reports, Prime Day 2026 may take place in June for the first time. For sellers, this means promotions, inventory, and ad budgets need to be planned earlier than usual.
Higher minimum order value for free shipping: Amazon has raised the minimum order value for free standard shipping without Prime in Germany from EUR 39 to EUR 49.
