The book for anyone who advertises (or wants to advertise) on Amazon

Rumors claim that Amazon uses it to train its own employees.

The Handbook for Successful Amazon AdvertisingWith the right advertising approach, you can place your products in a targeted manner and significantly increase your sales figures. Learn how to understand the Amazon algorithm and use it to your advantage. From the basics of retail readiness to complex targeting strategies, this book offers both beginners and experienced sellers valuable insights into how to succeed in the highly competitive Amazon marketplace.Order Advertising Book from Rheinwerkverlag now

You invest time and money in your Amazon advertising – and wonder why the big breakthrough is not happening?You know that Amazon has much more potential—but often there is no clear roadmap. How do I use my budget strategically? How can I optimize my campaigns so that they deliver measurable results? And how can AI really help me with this – without me losing control? This book is not a dry theoretical work, but a practical guide. It uses real-life examples to show you what really works – and which pitfalls you can confidently avoid. So you can finally take your advertising to the next level.View on Amazon

Scale. Optimize. Grow.Targeted strategies for successful Amazon advertising

Reach the top of the Amazon marketplace with well-thought-out advertising strategies and professional campaign planning. This structured guide covers all the important aspects—from retail readiness to advanced campaign optimization.

Who is this book suitable for?- Online retailer
- Brand manufacturers
- Amazon Vendors & Sellers
- Agencies & E-Commerce-Professionals

Your advantage with this book:- Developing the right Amazon strategy
- Understanding and improving retail readiness
- Advertising formats: Sponsored Ads, DSP & AMC
- Targeting & Keyword-Strategien
- AI-powered optimization & automation
- Campaign setup & bidding logic
- Evaluate performance indicators in a targeted manner
- Using price promotions effectively

Address your target audience preciselyWith the right keywords, targeting options, and AI-powered tools, you can reach potential customers exactly when they are ready to buy.

How to analyze and optimize campaignsLearn to understand the most important key figures and use them for continuous improvement. Stephan Bruns shows you how to interpret data correctly and derive concrete recommendations for action from it.

Learning from success storiesBest practices and case studies show you how to use external tools effectively. Discover trends in Amazon Advertising and decide whether an agency or tool partner is right for you.

The Author

Stephan Bruns
Stephan Bruns is a multiple company founder. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018, he founded the Amazon agency REVOIC. As its Managing Director, Stephan Bruns specializes in the implementation of hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon brokers, Amazon SEO and Amazon logistics.

He has written two bestselling books: Amazon Advertising: Increasing Sales and Visibility and Amazon Marketplace: The Handbook for Manufacturers and Retailers.
- LinkedIn

What People Say About the Book

Perpetua stands for data-driven optimization and intelligent campaign management. The book provides the perfect content foundation for anyone who wants to leverage the full potential of our AI-based approaches. Particularly strong: the combination of strategic thinking and concrete recommendations for action for a performance-oriented implementation.
Perpetua
September 2025

As a provider of a comprehensive automation platform, we know how important a solid understanding of Amazon Advertising is – especially when integrating complex full-funnel strategies. This book brings exactly the strategic depth and practical relevance that our users need to optimally use tools like BidX and scale their campaigns data-driven.
BidX
September 2025

Stephan Bruns' new textbook provides well-founded and practical insights into the optimization of pricing strategies and their direct impact on performance marketing measures. Particularly noteworthy is the detailed presentation of the connection between target group targeting and coupon mechanics, which often remains unused in practice. In addition, the author succeeds in conveying complex advertising tools in a structured and understandable way. For anyone looking for practice-oriented and immediately applicable impulses for their Amazon Advertising, this book is unreservedly recommended.
Christian Kelm
September 2025

Topics Covered in the Book

The right advertising strategy: How to properly evaluate Amazon as a channel, define your goals, and develop a sound strategy that goes beyond simply placing ads.
Optimal product listings (Retail Readiness): The key to success. Here you can learn how to make your products irresistible with perfect titles, images, videos, and A+ content before you spend a single dollar on advertising.
The foundation: KPIs & auction logic: Understand how the Amazon advertising platform works. We dive deep into the most important metrics (ACoS, CTR, CVR, etc.) and the auction process so you can make data-driven decisions.
Create campaigns step by step: A practical guide to creating all important campaign types – from Sponsored Products to Sponsored Brands and Sponsored Display to Sponsored TV.
The art of precise targeting: Reach the right customers at the right time. Learn how to conduct thorough keyword research, master product targeting, and effectively utilize target groups.
Structured campaign setups: Scalability right from the start. Develop a clean and logical campaign structure with well-thought-out naming concepts and portfolios that will make optimization much easier later on.
Ongoing campaign optimization: The real work begins after the launch. I will show you the iterative optimization process, how to use reports and bulk sheets, and how to establish a weekly routine for sustainable success.
Growth through brand metrics: Measure more than just ACoS. Understand and use new-to-brand metrics and impression share to drive real brand growth and effectively defend your brand (brand defense).
Advertising beyond search: Look beyond sponsored ads. This chapter introduces you to the world of Amazon Attribution, Marketing Stream (AMS), the Demand-Side Platform (DSP), and the Marketing Cloud (AMC).
Sales promotion pricing measures: Increase your sales through the targeted use of coupons, offers, and discounts. Learn which measures are appropriate when and how they interact perfectly with your advertising campaigns.
Efficiency through advertising tools: When manual work reaches its limits: An overview of the most important third-party tools (such as BidX, Perpetua, etc.) that help you automate and scale your campaigns.
Outlook, trends & make-or-buy: What does the future hold? We take a look at the latest trends from the US, discuss the strategic question of "agency, tool, or DIY?" and conclude with final recommendations for your success.

The book for sellers on Amazon

Rumors claim that Amazon uses it to train its own employees.

The standard work for successful salespeople with over 8,000 sales!Trutz Fries and Stephan Bruns, two professionals, will show you which products are suitable for distribution, what makes a good product listing, and how you can offer your products throughout Europe with "Fulfillment by Amazon" (FBA).

How to ensure your success on the marketplace!With concrete tips on self-organization, automation, brand management, and performance measurement, you'll get a handle on your day-to-day business. Outpace your competitors with ads and sponsored products in search results. And learn how the Amazon algorithm works and how you can improve your ranking. Includes a legal chapter on protection against typical warning traps.View on Amazon

Your path to successThis book is aimed at manufacturers and retailers who want to act as retailers (also known as sellers) via the marketplace and thus establish direct contact with buyers.

1. Start as an Amazon seller:Do everything right from the start. Learn how to set up your seller account, what to consider when selecting products, and which strategies will prevent you from getting caught up in a price war.

2. Increase your sales:With an optimized product listing, you can ensure maximum visibility and high conversion rates. Surpass your competitors and learn how to ship your items throughout Europe and even worldwide.

3. Reach even more buyers:From vouchers to sponsored products, sponsored brands, sponsored display campaigns, and flash sales: here's how to find your tailor-made campaign.View on Amazon

Over 650 pages of expert knowledge on successful selling on Amazon MarketplaceBy reading this book, decision-makers can gain an overview of the individual process steps and the associated success factors. After reading it, you will be able to assess the opportunities that Amazon offers as an additional sales channel, but also the challenges that the organization will face.

Numerous illustrations, screenshots, tables, and information boardsThis provides you with an easy-to-read, comprehensive guide that you can also use as a reference work at any time.View on Amazon

The Authors

Stephan Bruns
Stephan Bruns is a multiple company founder. After the successful exit of his online portal for hyperlocal news, he started selling his own products on Amazon. Amazon has been his passion ever since. In 2018, he founded the Amazon agency REVOIC. As its Managing Director, Stephan Bruns specializes in the implementation of hybrid vendor & seller models on Amazon. In addition to his work as a speaker and coach, he advises retailers and vendors on Amazon strategy, Amazon marketing, Amazon brokers, Amazon SEO and Amazon logistics.

He has written two bestselling books: Amazon Advertising: Increasing Sales and Visibility and Amazon Marketplace: The Handbook for Manufacturers and Retailers.
- LinkedIn
Trutz Fries
Trutz Fries is founder and CEO of the agency REVOIC and the Amazon analytics tool AMALYTIX. He is a specialist in building Amazon strategies and supports manufacturers and sellers in analyzing Amazon metrics and monitoring.

Together with Stephan Bruns, he wrote the bestseller book “Amazon Marketplace.”
- LinkedIn

What People Say About the Book

For beginners in Amazon marketplace trade, a practical standard work. Fries and Bruns take sellers by the hand and guide them from the first steps of account registration through the urgently needed process automation in online trade to brand building on marketplaces.
t3n
August 2021

The balance between beginner information and expert knowledge succeeds the author very well over large parts of the book. Thus, both Amazon newcomers and veterans will benefit. Recommendation: Highly recommended.
onlinehaendler-news.de
September 2017