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Amazon has been integrating innovative technologies for years to continuously improve the shopping experience for customers.

Amazon is increasingly integrating artificial intelligence into its platform to improve product search and shopping experience.

Amazon Increasingly Relies on AI: New Features for an Optimized Shopping Experience

After Amazon had already announced changing the period for eligible reimbursement requests to January 9, 2025, the reimbursement policy for lost or damaged units in FBA inventory will now also be adjusted to March 10, 2025.

Changes to FBA Reimbursements from 2025

To correctly create and uniquely identify products on Amazon, various product identifiers are used.

Product Numbers on Amazon: An Overview

Amazon announced today that from March 1, 2021, the processing fee for product returns for the categories clothing, shoes, and bags will be reduced by 50%. For products in the jewelry and watches categories, this fee will even be completely waived.

Amazon, as one of the largest players in online retail, is repeatedly in the focus of consumer protection organizations. A current case from the Baden-Württemberg Consumer Center shows how critically the design of price information is evaluated.

Misleading Discount Strategies: Why Amazon is Warned for its Pricing

On December 13, 2024, the new General Product Safety Regulation (GPSR) comes into force and replaces the previous directive on general product safety as well as the EU directive on dangerous products that resemble food.

The GPSR replaces the previous directive on general product safety.

The General Product Safety Regulation (GPSR) - What Retailers Need to Know

With the PAN-EU and CEE programs, Amazon optimizes Europe-wide sales and shipping for retailers.

PAN-EU & CEE on Amazon FBA: An Overview

Many vendors received an email from Amazon in September 2024 announcing the termination of their collaboration as a vendor.

Amazon Terminates Vendor Contract - Start as Seller on Amazon

In this article, we want to introduce you to another model for selling on Amazon, the broker model.

Do you want to sell on Amazon or are you perhaps already active as a seller on Amazon? Then you've certainly heard of the various sales models on Amazon, know the difference between seller and vendor, and know what a hybrid strategy is.

Broker Models for Amazon: How They Work and Why Vendors in Particular Can Benefit

In this article, I discuss the advantages and disadvantages as well as the importance of a tailored strategy for success on Amazon.

A pan-European Amazon account setup offers crucial advantages in online retail, but companies face the challenge of choosing between multiple independent accounts or an integrated approach. In this context, I discuss the advantages and disadvantages as well as the importance of a tailored strategy for success on Amazon.

The Benefits of a Pan-European Amazon Account Setup

Vendor, Seller, or Hybrid Model? Most manufacturers are not clear about when a change makes sense. In this article, we explain which sales model can convince on Amazon.

Vendor, Seller, or Hybrid Model? In this article, we explain which sales model can convince on Amazon.

Which Sales Model Fits Your Amazon Business? Vendor, Seller, or Hybrid Model?

Just before the end of the year, Amazon made a series of fee changes for FBA shipping. We have summarized the most important news for you.

Fee Changes for FBA Sellers from February 2024

Amazon has gradually increased fees for FBA sellers in recent years, particularly since the beginning of the Corona pandemic. With inflation and the war in Ukraine, additional challenges arose for the US corporation, which sellers also felt again.

Over 40% Cost Increase for FBA Since 2015 - Is Amazon Fulfillment Still Worth It for Sellers?

Amazon introduces significant changes to Prime eligibility criteria and the selection of the 'Featured Offer' / Buy Box from June 21, 2023.

New Rules for Prime Badge and Second Featured Offer

Learn how ChatGPT is revolutionizing the future of eCommerce using Amazon as an example. From content creation to analysis. We show you possible applications of artificial intelligence

Learn how ChatGPT is revolutionizing the future of eCommerce using Amazon as an example

Using ChatGPT in eCommerce

With the European Expansion Accelerator, sellers on Amazon can easily expand their business internationally and offer products in all nine Amazon stores within the EU and the United Kingdom with just a few clicks.

With the European Expansion Accelerator, sellers can offer products in all nine Amazon stores within the EU and the United Kingdom with just a few clicks.

Amazon Expansion Accelerator: Scaling Seller Business Across the EU

The Climate Pledge Friendly Badge is a certification for sustainable products that was introduced by Amazon in 2019. The certification marks sustainable products on the Amazon product detail page and search results page and is intended to help customers easily and quickly identify them.

The Climate Pledge Friendly Badge is a certification for sustainable products that was introduced by Amazon in 2019.

Amazon's Sustainability Certification: The Climate Pledge Friendly Badge

At the beginning of the new year, Amazon has introduced innovations in the area of product safety and compliance with regulations. In this article, you'll learn how these changes affect sellers or vendors on Amazon and whether you are affected by these changes

At the beginning of the new year, Amazon has introduced innovations in the area of product safety and compliance with regulations

Amazon Introduces New Product Safety & Compliance Features

We explain the functional principle of the various advertising formats on Amazon and show possible goals as well as advantages and disadvantages of each advertising medium.

Amazon Advertising - What Advertising Formats Does Amazon Offer?

Programmatic Advertising: Amazon DSP vs Google Ads

Advertising Cost of Sales (ACoS) - Key Metric on Amazon

The Amazon Brand Stores function offers you as a vendor or seller the opportunity to create your own brand page on Amazon at no additional cost.

Amazon Brand Store: What Advantages Does It Offer?

As a seller, you sell as a merchant on Amazon and manage your Amazon account through Amazon Seller Central.

Amazon Seller Program - What is it?

As a vendor, you sell your goods directly to Amazon and thus hand over the entire further sales process to Amazon.

Amazon Vendor Program - What is it?

Sponsored Brands are advertising ads for brands on Amazon. They appear in the search results list above the search results and at the bottom of the page as well as in the left sidebar. They can only ever be booked and delivered for at least three products (ASINs).

Sponsored Brands are advertising ads for brands on Amazon and appear, for example, in the search results list above the search results.

Fulfillment by Amazon (FBA) - Complete Guide

Amazon SEO stands for Search Engine Optimization. Optimizing your product listing is of great importance. Because if your products are not found on Amazon, they will not be sold.

Optimizing your product listing on Amazon is of great importance. If your products are not found on Amazon, they will not be sold.

Amazon SEO: How to Improve Your Ranking on Amazon

As an advertiser on Amazon, you pay an amount every time a customer clicks on your ad. This model is called the Pay-Per-Click procedure. The amount to be paid is called Cost-Per-Click.

Cost-Per-Click refers to the amount you pay as an advertiser on Amazon when a customer clicks on your ad.

Cost-Per-Click (CPC) - Key Metrics on Amazon

The Conversion Rate shows what percentage of customers order a product after clicking on it, i.e., how many visitors to the product detail page actually buy the product.

The Conversion Rate is a KPI that shows what percentage of customers order a product after clicking on it.

Conversion Rate (CR) on Amazon - Key Performance Indicators

On every product detail page, you'll find a box on the right side where the customer can add the product to their shopping cart or make a direct purchase. The Amazon Buybox.

For you as a seller or vendor, the buybox is of great importance, as revenue rises or falls with it. How to get it, we explain to you in the following article.

Amazon Buybox - How to Win It!

Amazon Seller Central is the access point for merchants who want to offer products for sale on Amazon. This platform enables both domestic sales and sales across Europe.

Amazon Seller Central is the access point for merchants who want to offer products for sale on Amazon. Registration in Seller Central is free.

Amazon Seller Central - The Interface for Sellers

Typical for Amazon are the so-called Bullet Points (also called Highlights or Enumeration Points), which the seller can specify in the product listing directly below the variant relationship. They are visible after page view and are an important component of the Amazon listing.

Typical for Amazon are the so-called Bullet Points, which the seller can specify in the product listing directly below the variant relationship.

Bullet Points - Amazon Product Listing Optimization

Organic ranking, also called natural ranking, refers to the placement of a search result by a search engine's algorithm. This ranking cannot be 'bought' through advertising and thus influenced.

Organic ranking, also called natural ranking, refers to the placement of a search result by a search engine's algorithm.

Organic Ranking - Definition

A keyword is the term that users use in the search bar to find a specific product. If the search term(s) match the appropriate keywords in the product listing, this product will be displayed in the search results.

A keyword is the term that users use in the search bar to find a specific product.

What is a Keyword? - Definition

Up-selling refers to the sales method in which the merchant tries to suggest a higher-value or more expensive product from the same category to the customer. The goal is for customers to spend more money in a sales process than originally intended.

Up-selling refers to the sales method in which the merchant tries to suggest a higher-value product from the same category to the customer.

Up-Selling - Strategy for Increasing Revenue

Amazon Attribution represents a new advertising console that enables sellers like vendors to gain insights into key figures from various marketing channels, such as Google, Facebook, or Instagram.

Amazon Attribution represents a new advertising console that enables insights into key figures from various marketing channels.

Amazon Attribution: Amazon's New Advertising Service

Amazon has launched a new ad format called 'Store Spotlight'. How this format works and how you can use it, you'll learn here:

Amazon has launched a new ad format. In addition to videos, there is now also the possibility to advertise web shops even better.

Amazon Store Spotlight: New Ad for Sponsored Brands

Amazon has launched a new advertising format for videos in the US, UK, and German markets. Previously, sellers on amazon.de could only place videos on the product detail page. In the future, this will also be possible through the Sponsored Brands advertising format.

Amazon has launched a new advertising format for videos in the US, UK, and German markets.

Amazon Video Advertising Launches for Sponsored Brands

Products that you store in Amazon logistics centers can be shipped to both Amazon customers and customers of other sales channels from third-party providers or your own website.

Products that you store in Amazon logistics centers can be shipped to both Amazon customers and customers of other sales channels.

Multi Channel Shipping with Amazon FBA - Definition

Touchpoints define the interfaces in a company's communication with their customers. This interaction can occur both B2C and B2B.

What are Touchpoints?

Amazon Marketing Services, abbreviated AMS, are now summarized under Amazon Advertising

Amazon Marketing Services, abbreviated AMS, are now summarized under Amazon Advertising.

Amazon Marketing Services (AMS) - Overview

Product Display Ads are advertisements on Amazon and appear on product detail pages below the bullet points or to the right below the Buy Box. The former are freely definable in brand name and title like the HSA, whereby only one product is displayed whose image cannot be changed.

Product Display Ads are advertisements on Amazon and appear on product detail pages below the bullet points or to the right below the Buy Box.

The Product Opportunity Explorer

Product Opportunity Explorer:

Benefits & Advantages:

Overview of search and view options:

Interpreting insights - Examples:

Additional notes:

You need help?Nehmen Sie Kontakt mit uns auf.

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The Product Opportunity Explorer

Product Opportunity Explorer:

Benefits & Advantages:

Overview of search and view options:

Interpreting insights - Examples:

Additional notes:

You need help?Nehmen Sie Kontakt mit uns auf.

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