News from Amazon 2 09/2025
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From now on, you'll receive our Amazon update every 14 days: crisp, concise, and with everything you really need to know.
Amazon Accelerate 2025: The Most Important Updates at a Glance
At this year's Accelerate, Amazon introduced a whole series of new features and programs. However, not every announcement is equally important for you as a seller. For better orientation, the updates can be divided into three groups: game changers, "wait and sees," and rather unspectacular "shrugs."
Game Changers: Less Effort, Fewer Errors
Particularly relevant is the announced end of Commingling and FNSKU labeling. This significantly simplifies the flow of goods and reduces sources of error that have previously led to incorrect assignments and unnecessary effort. Also a real win: the fix for frozen attributes. Sellers can correct product data faster in the future, which has direct effects on visibility and sales.
Wait and Sees: Much Potential, But to What Benefit
New AI-powered video tools, the Seller Assistant, faster FBA reimbursements, and improved inbound updates sound promising. However, whether these features actually make daily life easier will only become apparent in practice. For sellers, this means: observe and wait to see if the deployment is worthwhile.
Shrugs: Nice Additions Without Major Impact
Other updates such as Enhance My Listing, Profit Analytics, or the newly designed Seller Central homepage offer additional convenience functions but have no immediate impact on your sales or processes. They're more of a bonus that you can use but don't have to.
If you want to dive deeper: Detailed information on all announcements can be found at Amazon Accelerate Insights.
Amazon's Prime Big Deal Days Start in October
On October 7 and 8, Amazon kicks off the big fall shopping season with Prime Big Deal Days. Expect hundreds of thousands of deals from top categories such as electronics, fashion, household, and cosmetics. The discounts are exclusive to Prime members.
Particularly exciting: New deals go live every 5 minutes. This creates dynamic momentum and makes it worthwhile to check back regularly. For sellers, the event is also an important indicator to assess demand ahead of the Christmas shopping season.
Good to know for you as a seller: You can create a campaign for exclusive Prime discounts, coupons, or Amazon Sponsored Products at any time before or during the event.
Quick Suite: Amazon's New Push into AI Automation
Amazon is testing Quick Suite, an agent-based workspace software that enables faster decisions and more automation. The solution combines AWS products like Quicksight and Q Business with new features like "Quick Flows" for workflows and a "Deep Research Agent" for analysis. Companies can develop their own AI agents that can be adapted to specific processes.
With Quick Suite, Amazon aims to catch up with Microsoft and Salesforce in the SaaS market. For sellers and vendors, this could lead to new automation around data analysis and reporting in the future.
Amazon Introduces Virtual Multipacks
Starting October 13, 2025, Amazon launches Virtual Multipacks (VMPs). Multiple units of the same ASIN are offered as a variant of your single item without new packaging or additional SKUs. VMPs receive their own ASINs (VMP_) and are fulfilled directly from your FBA inventory.
Amazon automatically creates initial VMPs for brand-owned ASINs with high demand. By September 26, you'll see these in Seller Central and can adjust or delete title, price, images, and description. Detail pages go live on October 13.
Important: Pack sizes are predefined, prices may need to be adjusted manually, images are generated automatically.
For you, this means: No additional fees, billing per unit. With VMPs, you can test demand for multiple sales and check whether your own multipacks are worthwhile. Since this is a pilot program, you should initially observe the development and not make hasty investments or strategic changes.
FBA Recommendations Move into Focus
Amazon now displays Fulfillment by Amazon (FBA) enrollment opportunities directly in the Manage All Inventory view. There you receive up to 50 daily recommendations on which products are suitable for FBA - based on sales history, turnover rate, and eligibility. The switch is already active in all major markets.
Via the new filter Recommended for Fulfillment by Amazon, you can find suitable items faster and send them directly to Amazon warehouses. This way you benefit from Prime shipping, better visibility, and higher conversion.
With the integration, Amazon makes it easier for sellers to get an overview of FBA potential and reduces analysis effort.
Goal: More merchants should rely on the fulfillment service in time for the peak season.
More information can be found at Onlinehändler News.
REVOIC Says: Thank You ASK!
The 17th Amazon Sales Congress once again showed why it's a must-attend event on the calendar. Two days full of exciting presentations, practical cases, and plenty of networking opportunities. Day 1 focused on internationalization, retail media, content, and social commerce – with best practices from brands like Nespresso and edding, which provided many concrete learnings.
On the second day, it was all about implementation: In small groups, we worked through workshops, discussed at expert tables, and heard exciting deep dives from vitakraft, Anker, Oscar Weil, and Collonil. A real highlight was the "State of AI" update from Trutz Fries, which practically contextualized tools, SEO/GEO, and AI trends.
In addition to the content, networking didn't fall short either. Between sessions, during the evening program, and especially at the joint Summer Hangout with AMALYTIX, many valuable contacts were made. A perfect mix of knowledge, exchange, and community feeling – we're already looking forward to ASK 2026!
More insights on ASK can be found on LinkedIn with Maik and Stephan.
News Snippets
Amazon Kuiper has launched over 100 satellites, with 27 more following on September 25, 2025, via a ULA Atlas V.
Amazon aims to support four million learners and 10,000 teachers in the White House program Pledge to America's Youth by 2028 and provide 30 million US dollars in AWS credits.
Starting Q4 2025, Netflix inventory in USA, UK, Germany, and Spain will be available via Amazon DSP.
Since September 24, 2025, there's a fee discount for Amazon Business on FBA bulk orders when at least 3% business or quantity discounts are set.
